CUSTOMER STORY

B2B
Wholesale
Time-to-Market
Integrations

Löffelhardt accelerates digital transformation to improve internal inefficiencies and enhance the customer experience

Modern industrial building with a green and white sign. The sign lists various services like assembly, storage, and logistics in front of a large facility under a partly cloudy sky.

Time to launch an integrated commerce system

6
months

Products synchronized across the platform

3.5M+
products

Attributes managed efficiently
in real-time

100M+
attributes

Summary

Digital commerce transformation in record time

Löffelhardt embarked on a digital transformation journey to replace its outdated commerce system with a more flexible, reliable, and scalable solution. Within 6 months, they built a fully integrated, high-performance digital commerce solution leveraging Spryker's API-first approach. By developing and managing Spryker in-house, Löffelhardt significantly improved time-to-market, reducing development and communication overhead and maintaining full ownership of their technological evolution.

Modernizing wholesale with scalable digital solutions

Emil Löffelhardt GmbH & Co. KG is a medium-sized wholesaler of electrical engineering products with 21 locations across Baden-Württemberg and northern Bavaria. As an industry leader, Löffelhardt prioritizes the digital innovation and transformation of their operations, enabling both their business and their customers to scale, innovate, and remain competitive in an ever-changing market.

Industry: Electrical Wholesale

Headquarter: Germany

Business Model: B2B Commerce

Challenge

An outdated system that puts customer satisfaction in jeopardy

Previously relying on a self-developed e-commerce system, Löffelhardt’s online store suffered constant outages and was limited in terms of features. The antiquated system also offered a poor search function, making it challenging for customers to find the right products—which greatly affected customer satisfaction.

With the goal of supporting all B2B industry-standard interfaces for connecting customer systems, they set out in search of a flexible e-commerce solution that would enable them to easily integrate new APIs and improve time-to-market. They also prioritized:

  • A modular architecture to support business growth and evolving requirements
  • Seamless integration with existing enterprise systems and third-party solutions
  • A robust platform capable of handling high data volumes and traffic efficiently
  • Adaptability to industry-specific needs without excessive development effort
  • A reliable partner offering continuous innovation, updates, and expert support
Interior view of a large industrial warehouse with Stauff metal racks and shelves, shown in a diamond-shaped frame.

Solution

Launching Löffelhardt to the forefront of industry advancements

Löffelhardt required a high-performance, enterprise-grade solution capable of handling extensive integrations, large data volumes, and highly customized workflows—all capabilities that Spryker delivers with a modular, API-first, cloud-native architecture. With the technological depth and flexibility required for a project of this scale and complexity, Spryker’s solution ensures Löffelhardt is not constrained by rigid structures, allowing them to innovate, scale, and stay competitive. One key advantage to the partnership is the ease of integrating new APIs into the Löffelhardt ecosystem, enabling them to quickly launch advanced solutions, like Scan & Go, to their loyal base of customers.

People standing and talking in a spacious industrial facility, surrounded by rows of Stauff machinery.

In just a few months, we successfully launched a fully functional MVP, and within a few years, we surpassed our competitors in terms of system integration and advanced features. This rapid progress underscores the strength of our collaboration with Spryker and our commitment to innovation.

— Giovanni Piemontese, Technical Lead eBusiness at Emil Löffelhardt

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Result

Surpassing competitors in system integration and advanced features

With Spryker, Löffelhardt significantly improved their Time-to-Market—enabling faster rollouts, quicker response to market demands, and a competitive edge in delivering advanced, integrated digital features.

Top features of their digital commerce include:

Blurred image of a warehouse aisle with racks and a centered sign reading "Löffelhardt," capturing a dynamic, motion effect reminiscent of scenes from Stauff's industrial settings.

One-Page Checkout for Customers

A streamlined and efficient checkout process that enhances the user experience, ensuring quick and seamless transactions.

Industry-Specific Interfaces

Custom-built interfaces tailored to industry requirements, implemented using Spryker's State Machine to optimize workflows and automation.

Optimized Data Import and Publish

A highly efficient system that enables the import and synchronization of millions of products, images, and attributes in just a few hours.

Advanced Offline Ordering

Innovative offline ordering capabilities allow for enhanced flexibility and customer convenience.

The strong developer ecosystem and expert support network further reinforced our confidence in Spryker as the right choice to drive our digital transformation and long-term success.

– Frederik Fröhlcke, Team Leader eBusiness, Emil Löffelhardt