Meusburger Simplifies the Procurement of High-Precision Parts with Sophisticated Product Configurators and Assistants
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Summary
Setting new standards for e-commerce innovation
Hoping to lay the foundation for a future of innovation, Meusburger sought out a flexible digital commerce platform that could simplify a complex buying process by making it easy for engineers to design tools with the right custom components. By re-platforming to a future-ready solution, they have improved scalability, streamlined operations, and increased sales efficiency—all while offering advanced customization capabilities to their customers.
Empowering engineers with marketing-leading, high-precision parts
Founded in the 1960s in Austria, Meusburger is a leading manufacturer of high-precision standard parts for industries such as mold and die-making. With over 1,400 employees, the company offers an extensive product portfolio of 100,000 items in 20 languages across 76 countries. Known for the continuous availability and timely fulfillment of its high-quality products and online services, Meusburger maintains market leadership by consistently finding innovative ways to support engineers and toolmakers through the digital transformation of their buying journey.
Industry: Manufacturing
Headquarter: Austria
Business Model: B2B Commerce
Challenge
Addressing scalability and flexibility challenges in a competitive market
In an industry where cost-effective selling strategies are only growing in importance, Meusburger recognized the need to prioritize digital solutions if they hoped to remain leaders in a dynamic market. That’s why they sought out a digital commerce platform capable of simplifying the complex logic that comes with the customization of high-precision parts, enabling customers to not only order standard parts—but also seamlessly configure individualized components without complicating the online buying journey.
Solution
Enhancing platform performance with scalable digital commerce solutions
Meusburger partnered with Spryker, TOWA, and Antiloop to re-platform their e-commerce operations, offering an intuitive customer experience powered by sophisticated product configurators for advanced customization. Leveraging the flexibility and scalability of the Spryker architecture, engineers can easily design their tools with the customized components that fit their needs—and have instant access to download custom CAD files to be viewed in their personal design environment. Replacing manual work with automated checks and validations, Meusburger has significantly improved sales efficiency and processes, allowing the sales team to focus on higher-value tasks such as upselling. This effort to modernize their systems helps them maintain their position at the forefront of an evolving market.
Top features of their digital commerce include:
Advanced Product Configurators
Built to handle complex business rules and automatically validate customer input.
CAD Integration
After configuring components, customers can directly download CAD files specifically for their design environment.
Sophisticated Buying Assistants
Guide customers through complex configurations by automatically validating and combining components, ensuring compatibility and accuracy without requiring technical expertise or validation from the sales team.
“We decided to go for a modern approach, so we chose Spryker. From my point of view, this was a good decision because of the composable structure that Spryker offers, which allows us to deliver all of the features that we always dreamed of.”
“We decided to go for a modern approach, so we chose Spryker. From my point of view, this was a good decision because of the composable structure that Spryker offers, which allows us to deliver all of the features that we always dreamed of.”
Result
Setting the industry standard for seamless customer experiences
With Spryker, Meusburger has significantly improved platform performance, streamlined internal processes, and seen an increase in customer adoption of the new system.