B2B Marketplace: About Profit Margin or Customer Loyalty?

Spryker co-founder and co-ceo Alex Graf recently sat down with Brian Beck, B2B digital commerce expert, to discuss B2B marketplaces and the compelling reasons B2B sellers would engage their customers on a marketplace. Is the main goal higher profits? Or the dynamics of multiple merchant sellers lead to customer loyalty as the main focus of marketplace participation? The following dialogue summarizes much of the discussion between Brian and Alex and contains helpful insights for any modern e-commerce businesses looking to add a digital marketplace to their business model.

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