How a marketplace for beverage retailers makes it possible for app customers to quench their thirst
Food & Beverages
Durst by the Numbers
Durst started planning its product as a greenfield project
A digitally-driven solution to quench the customers’ thirst and a powerful tool for retailers
Faster go-live with MVP
How was Durst able to achieve a speedy launch for the app and merchant platform?
Durst wanted to go live with three goals in mind
All of which have been achieved with their MVP approach. In order to bring such a Minimum Viable Product to the market, the Durst team…
- … set up a comprehensive database with products and integrated this via connection to the PIM of Spryker-partner Akeneo
- … provided interfaces so that the mobile app and the platform for the retailers would work
- … developed a completely digital ordering process based on Spryker modules and expanded it with its own modules – for example for calculating deposits
Using these three pillars, the company is now pursuing the further development of the smartphone app for customers and the platform for retailers. The goal with Spryker is to provide the technical platform for the entire ordering, delivery and payment process. So, in addition to ordering via the Durst App, one system will handle tour planning, empties management, payment and invoicing as well.
We use the Scrum framework for agile project management. This means that we don’t plan our projects for 24 months ahead, but for weeks. This short time-to-market helps us to quickly develop the platform further and to test certain features individually, instead of going live at once with a huge chunk of features.
Launching with Spryker & kernpunkt
It’s a Match
The new way of headless commerce
Is the online shop a thing of the past? Durst has realized that customers much prefer to order beverages using their smartphone. Regular retailers can easily integrate products on the platform and offer them for sale via a link to the app.
The API-first concept means that there is no classic webshop with an inseparable front-end and back-end. Various selected front-ends and systems can be flexibly connected to the modular back-end via the API. This way, the transaction is not based on a mere shop solution, but is headless and can be loaded with a multitude of customer interfaces.
In addition to the app, the retailer platform, and other third-party systems, Durst also uses a demo shop and various live systems to test different locations.
We want to roll out our platform nationwide as quickly as possible and offer it in all cities with more than 50,000 inhabitants - that's about 150 in Germany. So we are constantly expanding our product range and availability.
Flexibility through technology ownership
Modular structure & interfaces
Flexible growth and solid performance
Thanks to Spryker's flexible and modular architecture, we were able to implement the launch and further development using an agile MVP approach. We couldn't find any other provider that had the solid API-first approach with the combination of mobile app and merchant platform in this form, and we are excited to be able to now fully dedicate ourselves to Durst's growth.