Vom digitalen Spätzünder zum E-Commerce Vorreiter
In this episode Marco Knecht (Teamlead Digital Commerce Solutions at JUMBO) talks about their motivation for a software change, what challenges they had to face in the past and which aspects led to the software decision for Spryker. Scroll down to watch the recording and learn about their digital success story!
Jumbo is a Swiss DIY pioneer whose success story began in 1982. Jumbo opened its first DIY store in Bachenbülach, Switzerland. They relied on the American-style supermarket format, which was new by Swiss standards at that time. In the meantime, “Do it yourself” has become a commercial industry and Jumbo wants to be a pioneer in online trading as well.