07 Oct - 07 Oct 2021

Bigger and better – Spryker EXCITE 2021

Berlin I Miami & online, fully hybrid

Feel the EXCITEment again!

Last year, Spryker EXCITE set the e-commerce world on fire!

Success in the digital age means creating and delivering highly personalized, data-driven customer experiences that go beyond classic B2B or B2C tactics. At Spryker’s EXCITE conference, commerce leaders will share their insights, projects, and future dreams for delivering best-in-class digital commerce experiences.

Spryker EXCITE will give you all the knowledge and insights you need to create your (even more) successful commerce in the future. We aim to educate, inspire and connect our customers, partners, and peers.


October 7th, 2021
(with pre-events on the 6th in Miami and Berlin)

Locations for physical attendance:

  • Kino an der Kulturbrauerei, Schönhauser Allee 36, 10435 Berlin
  • Miami, Florida (location will be announced soon)

You can join either on-site or virtually from all over the globe. If you decide to join physically, of course, we will ensure there are strict hygiene regulations according to the government’s latest recommendations. The attendance is free of charge!

Last year, Spryker EXCITE took things to the next level!

The first truly hybrid conference of the industry, Spryker EXCITE 2020 took place under strict hygiene standards for all our speakers and selected guests. Hosted in a Berlin cinema, the event was then streamed across the globe for anyone who was hungry for extraordinary e-commerce success stories!

And this year will be even bigger, better and more EXCITE-ing than ever! 

Highlight Guest

Arnold Schwarzenegger

Stay Hungry – that’s the motto Arnold follows through his entire life. Arnold Schwarzenegger is known all over the globe for his many accomplishments:
world champion bodybuilder, Hollywood action hero, successful businessman, environmentalist, philanthropist, best-selling author, and California’s 38th Governor. We are honored to welcome him to Spryker EXCITE!

  • Agenda
    October 7, 2021
    • 10:30 - 13:00
      Networking Brunch @ Kesselhaus
      • Networking Brunch, Palais & Kesselhaus
      • Masterclasses by Accenture, diva-e & Algolia, Cinema 4 & 7
      Doors are open from 10:30 for registration and our networking brunch! Either before or after enjoying some nice food garnished by insightful conversations you can educate yourself during a masterclass given by our partners diva-e, Accenture and Algolia!
    • 13:00 - 13:10
      Welcome to Spryker EXCITE: Alexander Graf & Yara Molthan
      • Alexander Graf, Co-CEO
      • Yara Molthan, Director Business Consulting
    • 13:10 - 13:20
      Are You Ready To Be Amazed?
      • Lior Suchard, Master Mentalist
    • 13.20 - 13:40
      In a nutshell: Spryker Lighthouse Projects 2021
      • Chris Rauch, CCO
    • 13:40 - 13:55
      Being at the market forefront with daily deployments thanks to enterprise architecture
      • Daniel Hansmann, IT Manager E-Commerce bei ALDI SÜD
    • 13.55 - 14:10
      • Yashar Shahabi, Senior VP for Digital Solutions
    • 14:10 - 14:30
      Networking & Coffee Break
    • 14:30 - 15:30
      Beyond Commerce Technology
      • Boris Lokschin, Co-CEO
    • 15:30 - 15:40
      Hertha BSC- How a soccer club leapfrogs into digital commerce
      • Samii Selant, Head of Digital Sales
    • 15:40 - 16:00
      Wrist Ship Supply: Solving the complexity of global ship supply with a unified B2B Marketplace!
      • Michael Mørk, Director Digital Transformation
    • 16:00 - 16:15
      Networking & Coffee Break
  • Parallel Tracks
    • 16:15 - 16:40
      Disrupt Remembering How AI is changing the way we remember
      • Dr Julia Shaw, Psychological scientist (UCL) and a science communicator
    • 16:45 - 17:10
      The Art of Innovation
      • Guy Kawasaki, Chief Evangelist @ Canva
    • 17:15 - 17:40
      Girls in Tech: Empowering the Future Faces of Tech
      • Taisha Fabricius, Director of Partnerships & Sponsorship
      • Laura Bourne, E-Commerce Project Manager
      • Bahar Sandal, Senior Global Strategic Account Executive
    • 16:15 - 16:40
      The online shop is just the end of the customer journey!
      • Jochen Hostalka , Senior Vice President IT
    • 16:45 - 17:10
      Next level online groceries with Spryker`s Unified Commerce Capability
      • Dirk Lamar, Department Manager E-Commerce Multichannel bei Globus SB-Warenhaus
    • 17:15 - 17:40
      Building a sophisticated B2B marketplace for the Packaging Industry
      • Jasmin Heindl, Head of Ecommerce @ Krones AG
      • Bernd Baldauf, Head of Global eBusiness @ Krones
    • 16:15 - 16:40
      Spryker SDK - Innovative key into PaaS+. App Orchestration Platform and 5x faster development
      • Denis Turkov, Senior Director of Architecture
      • Raquel Pinho, Product Manager
    • 16:45 - 17:10
      Enterprise Marketplace - How only Spryker enables B2B and B2C Marketplace business models
      • Sarah Halbrehder, Head of Product Marketing
      • Michael Türk, Senior Director Solution Consulting
    • 17:15 - 17:40
      App Orchestration Platform - Sneak peak into the worlds first, curated, secure and frictionless Composable Commerce experience for Enterprise
      • Marven Krug, Senior Product Manager
      • Manishi Singh, SVP App Orchestration Platform
    • 16:30 - 17:00
      Miami Beach
      Mercado Mayco - Creating a seamless B2B experience to supply groceries across Mexico.
      • José Esparza, Head of Digital Commerce
    • 17:00 -17:30
      Miami Beach
      Ricoh - Entering new business models while not compromising on scale & speed
      • Anil Roy, Vice President, Applications & Digital Transformation Strategy
    • 17:30 - 18:00
      Miami Beach
      Murdoch’s - Merging retail and ecommerce into a unified commerce experience
      • Robert Meshew, Chief Information Officer at Murdoch's Ranch & Home Supply
  • Let's meet at Main Hall
    • 18:00 - 18:45
      Highlight Speaker - Arnold Schwarzenegger
      • Arnold Schwarzenegger
    • 19:00 - 23:00
      Oskar Awards & Dinner

Live Band

Dinner Beats with JCB

After a day full of inspirational talks, insights and keynotes, we will meet at Kesselhaus – our dinner location right next to the cinema and have some delicious food and drinks. The live band from Berlin – JCB – will provide musical accompaniment. Believe us – your feet will move by itselfs 😉

Learn from companies that have already demonstrated successful digital transformation

Learn from the Industry Leaders

Keynote Speakers and Agenda

Carefully curated to make the most of your time – we’ve created a well-balanced agenda of industry insights, product updates, operational and technical know-how. And, of course, plenty of best practice customer cases. The cherry on the cake is going to be the exclusive 10% that you’ll hardly have believed possible. It’s sure to be memorable, so don’t miss out!

Meet our Wonderful Speakers!

  • Digital

    Guy Kawasaki

    Chief Evangelist

    Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley) and an adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books

  • Berlin & Digital

    Julia Shaw

    Psychological scientist (UCL) and a science communicator

    Dr Shaw is a regular keynote speaker on the topics of memory hacking, evil, and tackling workplace harassment. She also consults as an expert on legal cases, particularly cases involving historical allegations. Dr Shaw also writes regular articles on criminal psychology for the BBC and other outlets.

  • Berlin & Digital

    Lior Suchard

    Master Mentalist

    Lior Suchard mind-blowing performances of miraculous predictions, influencing thoughts and startling mind readings have made him the most sought-after mentalist in the world. Performing these amazing mental feats, Suchard takes live audiences on an incredible journey through the wonders of the human brain. Suchard’s act is build on drama and astonishment, and integrates lots of humor and full audience participation, to create the ultimate combination of wonder, laughter and fun.

  • Miami & Digital

    Brian Beck

    B2B Ecommerce Expert Advisor & Author

    Brian has been a featured speaker at numerous national and global industry events and is a widely published and quoted thought leader on the topic of Ecommerce and digital transformation.

  • Berlin & Digital

    Jochen Hostalka

    Senior Vice President IT

    As SVP IT for customer & enterprise services at Siemens Healthineers, Jochen is responsible for creating customer-centric & value-driven strategies. With more than 15 years of digital experience, he knows the ins and outs to scale businesses through technology.

  • Miami & Digital

    Robert Meshew

    Chief Information Officer

    Robert is currently CIO at MURDOCH’S Ranch & Home Supply and was the former CTO of the Microsoft Supply Chain. He has spent two decades at Microsoft specializing in bringing business and technology together to deliver innovative supply chain solutions.

  • Miami & Digital

    Anil Roy

    Vice President Information Technology

    Anil is a trusted advisor and strategic partner to executive leadership in enabling innovation, through continuous process improvements and process optimization. His experience in building results-oriented teams to implement award-winning innovative solutions and deploy cutting-edge technology has enabled business transformation throughout his career.


  • Miami & Digital

    José Esparza

    Head of Digital Commerce

    José is a market-driven leader with 12+ years of experience in value creation through digital / non-digital go to market & growth strategies, uplifting brand equity and expanding market share in a continually evolving landscape. He builds strategies, organization, processes, and technology that will enable the company to successfully launch the digital business unit.

  • Berlin & Digital

    Samii Selant

    Head of Digital Sales

  • Berlin & Digital

    Bernd Baldauf

    General Manager


  • Berlin & Digital

    Jasmin Heindl

    Head of E-Commerce

  • Berlin & Digital

    Michael Mørk

    Director Digital Transformation

  • Berlin & Digital

    Yashar Shahabi

    Senior VP for Digital Solutions

    Yashar Shahabi comes from an engineering background with a Bachelor in Electronics Engineering and an MA in Mobile Communications from University of London, King’s College. He has been in the electronics distributions industry since 1999 and has held various management positions across the globe in UK, Hungary, Germany, Hong Kong and China. He joined Sourceability in early 2016 based on the company’s vision for digital transformation of the electronic components supply chain.

  • Berlin & Digital

    Taisha Fabricius

    Director of Partnerships & Sponsorship

  • Digital

    Laura Bourne

    E-Commerce Project Manager

  • Berlin & Digital

    Elise Müller

    Director People & Culture

  • Berlin & Digital

    Yara Molthan

    Director Business Consulting

  • Berlin & Digital

    Chris Rauch

    Chief Customer Officer

  • Berlin & Digital

    Boris Lokschin


  • Berlin & Digital

    Alexander Graf


  • Berlin & Digital

    Raquel Pinho

    Product Manager

  • Berlin & Digital

    Sarah Halbrehder

    Lead Product Marketing

  • Berlin & Digital

    Bahar Sandal

    Senior Global Strategic Account Executive

What to expect

Welcome to Berlin

Feel the excitement of sophisticated commerce models in the vibrant heart of “Prenzlauerberg” & “Mitte”!

October 6, 2021 – Herd Camp Berlin Mitte (Spryker Office)

  • Customer Meetups
  • Office Tours
  • Meet the faces behind the product!
  • Workshops on product development
  • Dinner in an exclusive location!

October 7, 2021

  • Join Spryker EXCITE! Full agenda to be revealed soon!

What to expect

Welcome to Miami

Latest digitization updates combined with finest networking activities – close by the sea

October 6, 2021 – Miami Beach Golf Club, Pre-Excite Experience!

  • Get together & networking lunch
  • Insights: All about Spryker
  • Afternoon: Let’s hit the greens together!
  • Dinner with Brian Beck: B2B Ecommerce Expert Advisor & Author of the book “Billion Dollar B2B E-Commerce!

October 7, 2021

  • from 8:00 – Welcome & Breakfast
  • 9:00 – Keynote by Spryker CEO Boris Lokschin
  • Followed by insights of our commerce leaders Robert Meshew (Murdochs), José Esparza (Mercado Mayco), Anil Roy (Ricoh) & many more!
  • After work with networking & drinks

Spryker EXCITE would not exist without the support of our partners!