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Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller

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Gartner’s Latest Research About B2B Digital Commerce

Digital-first is more and more becoming a standard in B2B. Gartner predicts “The total number of B2B digital commerce transactions is expected to overtake the number of B2B direct sales transactions by the end of 2021.” But what does it take to create a unique and convincing digital B2B customer journey? Gartner freshly published their 2021 research ‘Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller’ which we believe sheds light on:
  • the relevance and benefits of an omnichannel approach for B2B 
  • key barriers that threaten the success of digital B2B sales journeys
  • recommendations about processes, management, and technology for leaders at B2B sellers

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Gartner 2021 B2B Omnichannel Report Cover

We know that digital commerce in B2B is particularly challenging. Business processes are highly complex, data volumes are very large, and cost efficiency is particularly important. Spryker Cloud Commerce OS is designed to meet these complex requirements, and we are very proud that Gartner recognized it in the 2020 Magic Quadrant for Digital Commerce.

Alexander Graf CEO, Spryker

B2B companies have to close the omnichannel gap

Just like consumers, B2B buyers have high expectations and want a compelling buying experience from the beginning to the end of the buying process. One of the biggest challenges is to consistently deliver this experience across all channels where B2B buyers are engaged. The technological capabilities to do this are currently evolving faster than the customer journeys of many B2B sellers. Closing this gap requires a clear omnichannel strategy, digital-first thinking, and the right technology. An experience without internal and external channel conflicts then offers a high-quality shopping experience in terms of personalization, visibility, and service, and is more convenient and efficient for buyers and sellers alike.

What is Spryker all about?

Spryker enables companies to build sophisticated transactional business models in Unified Commerce including B2B, B2C, and Enterprise Marketplaces. It is the most modern Platform-as-a-Service (PaaS) solution with headless & API-based architecture that is cloud and enterprise-ready and loved by developers and business users worldwide.

Extend sales reach and grow revenue with a system that allows you to increase your operational efficiency and lower your total cost of ownership. Expand to new markets and business models without technical limitations.

Spryker solutions have empowered 150+ companies to manage transactions in over 200 countries worldwide and is trusted by brands such as Ricoh, Aldi, Toyota, Hilti, Siemens, and Metro. 

Curious to learn more about Spryker?


Gartner, Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller, published 1 April 2021, Mark Lewis.

Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Jason Daigler, Sandy Shen, Penny Gillespie, Yanna Dharmasthira, 25 August 2020

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