White Paper

Dos and Don’ts of Digital B2B Commerce

E-Commerce Pioneers From Various Industries Share Their Strategies

Our goal is not just to report on the meta-level, but to take a deeper dive to report on real successes. If you believe the raw market numbers, every B2B company in Germany should be growing their e-business sales at least 10-15% annually. Read this white paper to learn about best practices for building digital customer journeys in B2B.

Extract

02 The Biggest Errors and Common Misconceptions in B2B

There is no doubt that digitalization can be a huge challenge, especially when companies are not just digitizing processes, but considering taking the step to tap a new, digital business model. We often hear sentences like: “We’d rather wait and see before we rush to digitize.” This “better safe than sorry”-attitude describes a state of shock and paralysis that many B2B entrepreneurs have being faced with the challenge of digitizing their business. But one thing is clear to everyone: the importance of digital distribution channels is increasing. And caution can be a huge threat to progress and innovation. So the question for B2B manufacturers, distributors, and retailers is: How can we participate without losing the market position we have established so far?