Guide

Click&Collect

The Click&Collect and curbside pickup trend is one of the paramount hybrid applications that combines online and offline touchpoints to provide added value to customers.

An open brochure on a white background displays the "click&collect" service. The text discusses its growth, and a bar chart shows the projected market worth for 2023.

01 Intro

As Unified Commerce technology becomes more widespread, clear-cut divisions between our online and offline lives become blurry. Companies are finding exciting new ways of better serving their customers by making use of hybrid applications that combine digital and analog touchpoints in their purchasing journey. Often, it is exactly in these grey zones where a lot of potential and opportunities for differentiation lies. Having a technological architecture that allows for experimentation and quick reaction to changing circumstances is the condition of possibility to experiment and profit from this potential.

An open magazine displaying an article titled "Click & Collect," featuring a bar graph, text, and icons representing the click&collect process. A person interacts with a phone screen in one of the images.
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