As Co-Founder and CEO of Spryker, Alex is a commerce industry visionary with more than 20 years of experience analyzing commerce business trends and author of numerous articles and books, including the industry benchmark The E-Commerce Book. Prior to founding Spryker Alex co-founded numerous companies in the digital space, including Germany’s leading digital consultancy Etribes, Europe’s leading Amazon Agency Factor A and Hamburg’s first Unicorn AboutYou.

Chris’s passion for enabling customers to achieve their goals stems from 30+ years of international experience in a variety of customer success, training, and performance improvement roles. Prior to joining Spryker, Chris held senior leadership positions at Salesforce, Sage, Fairsail, and PwC.

As Director Business Consulting for Spryker, Yara is the expert on the business models behind the technology. Previously, she worked as Senior Manager at the digital consultancy Etribes, where she developed strategies in the e-commerce and D2C environment for well-known companies. Her core competencies and consulting focuses include the design and implementation of comprehensive digital projects, the acquisition and connection of new digital distribution channels in Europe and abroad, and their operational management.

A digital expert who lives and breaths commerce technical know-how combined with expert business knowledge. As Director of Solution Consulting, he applies his multidimensional knowledge by advising and supporting clients as well as agency partners in the development of their digitization strategies and implementation. The optimal use of the Spryker Cloud Commerce OS as the core of e-commerce architectures is the focus of his work, Michael regularly represents Spryker worldwide as a digital expert on stages of e-commerce congresses, events and trade fairs.