27 Apr - 27 Apr 2022

Changing Gears 2022

Liverpool, England

Overcome the challenges of the tough digital commerce terrain with Spryker, Akeneo & Inviqa Land Rover Experience

For the past two years, manufacturers, wholesalers, product and materials suppliers have been at the mercy of a rapidly changing commerce landscape. Driven by the impact of materials shortages and rising costs, there is an increased focus within industry to improve efficiencies, transform digitally and identify new sales models to drive sales revenue. Now’s the time to jump in the driver’s seat, accelerate through the gears, drive through change and get back in control. No matter what challenges or tough terrain you’re facing, going ‘off-road’ with Spryker and our partners will put your business back in the fast lane.

Learn more about the agenda

Date & Time:

27th of April – 10 am – 4:30 pm


Land Rover Experience – Liverpool
Halewood Visitor Centre, South Road, Liverpool, L24 9PZ, UK

To deliver a high-quality, exclusive event, spaces are limited. Attendance will be confirmed within 2 business days following submission of the sign-up form. Please await email confirmation prior to making any travel arrangements.

Together with our partners Akeneo & Inviqa, we’re hosting a special e-commerce event in Liverpool on April 27, 2022

Why you should attend

Among the backdrop of the exciting Land Rover Experience, you will hear from industry leaders, our commerce experts and be able to discuss with you industry peers on a range of topics that include:
  • Mapping the customer journey and understanding the priorities and wants of your customer. Move fast on key e-commerce projects to continue on the path to digital transformation and sell on more channels in more markets.
  • What is driving the latest innovations in B2B Commerce, enhancing the “quote to cash” online ordering experience and customer self-service.
  • Explore the key industry challenges that are driving the rise of marketplaces, how B2B marketplaces are disrupting industry sectors and how they can support a Direct-to-Consumer model, without compromising the reseller network.
  • How Unified Commerce is delivering the solution to ensure your customers have a seamless online and offline customer experience.
  • Why getting the right product information that’s relevant for your customers to the right channel quickly and effectively is a must-have in today’s digital world

Save your spot now!

The day will be topped off with a tour around the Land Rover factory, and an ‘off-road’ driving experience over obstacles, such as a rock river bed. There will be the chance to network with industry professionals, talk to Spryker digital commerce experts, and hear first-hand from those in your position who’ve already taken the road less travelled.

  • Time applies to GMT
    Join the Land Rover Experience!
    Sign Up!
    • 10:00 am - 10:30 am
      Arrival, Registration & Refreshment
    • 10:30 am - 10:35 am
      Yara Molthan
      Welcome & Schedule
    • 10:35 am - 10:55 am
      Yara Molthan
      Change the way you change - Digitisation must be disruptive
      • Yara Molthan, Director Business Consulting
      Traditional companies often still have a hard time with the topic of Digitisation and Transformation. Trial&Error and Agility are often found in PowerPoint presentation but are rarely put into practice. Often organisations cling to comprehensively prepared “concept papers”, which delay the implementation. Meanwhile, the (digital) competition has long kicked off the next idea and creates decisive competitive advantages. This session uses practical examples to show how a rapid validation of new concepts can be achieved and implemented.
    • 11:25 am - 11:40 am
      Refreshment & Networking
    • 11:40 am - 12:10 am
      Fireside Chat: Assa Abloy’s digital transformation journey
      • Matt Caffrey, Product Data Transformation Lead, Assa Abloy
      • Barry Thorne, Head of Sales, Akeneo
      Learn how Assa Abloy, the global leader in access solutions, used Akeneo to help drive their digital transformation. Matt Caffrey, PIM Transformation Lead at Assa Abloy, will share how building the right digital foundation of product data led to improved time to market, dramatic reductions in cost to serve, enhanced customer experience and increased revenue opportunities for the group.
    • 12:10 pm - 12:30 am
      Panel Discussion
      • Yara Molthan, Director Business Consulting, Spryker
      • Barry Thorne, Head of Sales, Akeneo
      • Nicholas Weber, Business Consultancy Director, Inviqa
    • 12:30 pm - 13:00 pm
      Lunch & Networking
    • 13:00 pm - 14:30 pm
      Land Rover Experience
      Group 1: Factory Tour Group 2: Driving Experience
    • 14:30 pm - 14:35 pm
    • 14:35 pm - 16:05 pm
      Land Rover Experience
      Group 1: Driving Experience Group 2: Factory Tour
    • 16:05 pm - 16:30 pm
      Refreshment & Networking, Departure

Join us for an unforgettable experience

Factory Tour

Join us for the fascinating story showing how Jaguar Land Rover transform a roll of steel into a complex premium vehicle ready to tackle even the most challenging terrain. On the full tour of the facility you get an in depth insight into each area and will get up close and personal with huge industrial presses stamping out rolls of steel into perfect 3D panels. The trip will culminate in seeing our dedicated quality team scrutinising each vehicle ensuring it meets Jaguar Land Rover’s exacting standards before being dispatched for customers all over the world.

Join the experience!

Driving Experience

A punchy, thrilling introduction to the capabilities of these vehicles. Tackle the technical features of our tracks, with one of our confidence inspiring Instructors present to guide you every step of the way. You’re behind the wheel, you’re in control.  Master terrain with steep inclines and descents, water features and rock crawls. You will be showcased all elements demonstrating the impressive ability of Land Rover products whilst ensuring driver confidence in the vehicle.

Join the experience!

Meet our experts!

  • Yara Molthan

    Yara Molthan

    Director Business Consulting

    As Director Business Consulting for Spryker, Yara is the expert on the business models behind the technology. Her core competencies and consulting focuses include the design and implementation of comprehensive digital projects, the acquisition and connection of new digital distribution channels in Europe and abroad, and their operational management.

  • Nicholas Weber

    Business Consultancy Director

    Nicholas has 20 years of extensive retail and B2B experience including roles as a Buying Director and then Head of Ecommerce and Digital Marketing for a £1.6 billion B2B foodservice business. In this capacity, Nicholas was accountable for building the ecommerce proposition from scratch and its ongoing operation and growth.

  • Matt Caffrey

    Product Data Transformation Lead

    Matt has overall responsibility for the PIM project at Assa Abloy, overseeing how product data sits at the heart of driving operational efficiencies, supporting growth initiatives and a great customer experience across all touchpoints.

How to get there

Land Rover Experience – Liverpool Halewood Visitor Centre, South Road, Liverpool, L24 9PZ, UK

The closest train station to Land Rover Experience is Liverpool South Parkway, from there it would be a 15 minute taxi ride. If you traveling to Liverpool Lime Street Train Station you can get an additional train to South Parkway. A taxi ride from from Lime Street Train Station would be 30 minutes approximately.

Don’t miss out your chance to enjoy a day full of insights combined with an unforgettable experience with Land Rover!

Hell yeah – count me in!

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