17 May - 18 May 2022

Spryker @ OMR Festival

Hamburg, Germany

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Spryker is back at OMR Festival 2022!

OMR is going to bring international superstars of the digital scene, hidden industry champions and local heroes for 2 days of action in Hamburg together!It’s a solid mix of absolute experts with profound insights and engaging personalities.

We proudly announce that Spryker will host several masterclasses on both days! In our exclusive 90-minute masterclasses, we will deep dive into recent e-commerce industry trends, share best practices on how to leave a digital footprint but also how to become a digital leader in B2B commerce.

On top of that, we will livestream ALL of our masterclasses so you can watch from wherever your are.

Scroll down for more information!


OMR Festival
Hamburg Messehallen, Germany

Date & Time of the event

May 17 & 18, 2022

Date & Time of Spryker’s Masterclasses

May 17, 2022 from 10:45am – 12:15pm: Packaged Business Capabilities (PBC) and the World of Composable Commerce (german sessions)
May 17, 2022 from 4:45 – 6:15pm: How to become a digital leader in B2B (german session)
May 18, 2022 from 10:45am – 12:15pm: Last Call for global Enterprises to fuel their Digital Commerce in 2022 (english session)

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Overview Masterclasses at OMR Festival 2022

Take a look at our masterclasses and sign up to learn from the best commerce industry leaders.

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  • May 17, 2022
    • 10:45 am – 12:15 pm
      Is Desktop Dead
      Packaged Business Capabilities (PBC) and the World of Composable Commerce (german sessions)
      • Alexander Graf, Co-CEO at Spryker
      • Florian Theurich, Chief Digital Architect / Director Marketing & Commerce at Deloitte Digital
      PBCs stehen für einen zukunftssicheren Mittelweg für den digitalen Handel - zwischen ausufernden, unüberschaubaren Microservices und unflexiblen, sperrigen monolithischen Plattformen. Zudem bieten sie eine Möglichkeit für Business und IT, auf Augenhöhe über das Gleiche zu sprechen. Wir glauben, dass bis 2023 Unternehmen, die einen Composable-Ansatz gewählt haben, die Konkurrenz um 80 % bei der Geschwindigkeit der Implementierung neuer Funktionen übertreffen können. Deloitte und Spryker erklären Euch, wie das geht.
    • 16:45 – 18:15 pm
      Yara Molthan
      How to become a digital leader in B2B (german)
      • Yara Molthan, Director Business Consulting
      All companies are aiming to become digitally successful in B2B. But many business models fail to operationalise their beautiful PowerPoint slides. Good intentions are not enough to be successful in digital commerce. Instead, companies must implement four success factors.
  • May 18, 2022
    • 10:45 am – 12:15 pm
      Last Call for global Enterprises to fuel their Digital Commerce in 2022 (english)
      • Victor Clar, Business Consulting Specialist
      Why does Lidl fail to introduce a new ERP, while ALDI presents new digital business models non-stop? And what makes Hornbach so much more successful than other DIY companies? 5 things enterprises need to implement now to accelerate their digital footprint.

Expo Stage – 1:50 – 3:00pm

Hosted by Alexander Graf

Spryker Co-CEO Alexander Graf will curate the expo stage for 70 min. Our guests are usually digital commerce pioneers who share their digital transformation stories in an interactive format. Stay tuned to learn about the final speakers!

Watch Alexander Graf on OMR Blue Stage with guests from the digital commerce industry!

The Blue Stage in the Networking and Food Hall stands for a combination of entertainment and hard-hitting marketing knowledge keynotes. Here you can learn a lot and see extraordinary speakers at the same!

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  • May 18, 2022
    • 1:50 PM - 2:10 PM
      The eCommerce story of Karls Erdbeerhof (german speaking)
      • Robert Dahl, Founder Karls Erdbeer-Hof
      "Strawberry empire," "the Apple of strawberries," "strawberry Ikea" - in their reports on the group of companies surrounding Karl's strawberries and Robert Dahl, the third-generation boss, journalists have so far spared hardly a superlative. The impressive fact is that the comparisons are not even really far-fetched. In this track, Robert is going to talk with Alex Graf about the impact of Corona and how the brand is developing successfully despite closed experience villages.
    • 2:15 PM - 2:35 PM
      The future of payment
      • Lena Hackelöer, Founder & CEO, Brite Payments
      As a manager, Lena Hackelöer helped build up the German business for payment giant Klarna about ten years ago. She now runs her own fintech with Brite and is part of the "Klarna Mafia". That's exactly why she is going to share insights into what the future of payments in e-commerce will look like - and what you need to do not to miss it.
    • 2:40 PM - 3:00 PM
      Our tradition is innovation: Why Ron Hammer is building a rollercoaster for our digital transformation
      • Andreas Schobert, CTO, Hornbach
      Hornbach is considered a pioneer among DIY stores in the online business - also in terms of marketing ideas. On stage, CTO Andreas Schobert will provide insights into how a group can be lifted into the digital world and then grow digitally faster than Amazon.


Learn more about Spryker Digital Commerce

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