29 Jul - 29 Jul 2025/ Atlanta, United States
Solving the Urgency Equation: A C-Suite Experience in Strategic Acceleration
- B2B
- B2C
- Manufacturing
- Ecommerce

Join Spryker and AWS at the Porsche Experience Center in Atlanta!
Growth isn’t guaranteed anymore and it’s certainly not linear. Today’s leaders face unprecedented pressure: expanding into new markets, navigating supply chain volatility, evolving GTM strategies. All while trying not to compromise the next 12–18 months.
That’s why we’re bringing together a curated group of manufacturing executives for a day at the Porsche Experience Center in Atlanta on Tuesday, July 29th, to explore what it really takes to thrive when predictability is gone.
What to expect:
🔹 Keynote featuring Deloitte Digital’s Paul Do Forno on The Urgency Equation
🔹 Real-world insights on how to act with speed and precision, without derailing long-term growth
🔹 Interactive workshop on aligning teams and tech to flex with the market
🔹 A premium Porsche Driving Experience: Take the wheel during a two-hour session featuring the iconic 911 and 718 models on the track, along with a Cayenne Off-Road demonstration.
🔹 Enjoy delicious food and beverages throughout the day, and receive a Porsche Retail Store gift certificate to select a lasting reminder of the experience before heading home.
Seats are extremely limited. Reserve your spot now!
Paul Do Forno, Deloitte Digital
The Urgency Equation: Fast Moves Today That Drive Sustainable Value
This keynote featuring Deloitte Digital’s Global Commerce Practice Lead, Paul Do Forno, unpacks what it really takes to drive sustainable growth, now and in the future, in volatile environments. We’ll look at how leading businesses are shifting from rigid, one-size-fits-all strategies to resilient models that flex based on market realities and operational readiness. We’ll break down how to align short-term decision-making with long-term value creation, avoid common pitfalls that derail growth trajectories, and ensure that what you do today doesn’t compromise where you want to be tomorrow. You’ll walk away with practical insights on how to take action today while protecting your growth trajectory, so that no matter what happens next, you’re not just moving fast; you’re making smarter decisions that pay off now, and thrive in the future.

This event is designed for manufacturing executives, so make sure not to miss this opportunity! Once you have signed up, we will confirm your attendance and provide further event details.
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Event Agenda
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Arrival & Welcome9:30 - 10:009:30 - 10:00Porsche Experience Center, AtlantaArrival & Welcome
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Keynote featuring Deloitte Digital’s Paul Do Forno on The Urgency Equation10:00 -10:45
- Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital
10:00 -10:45Porsche Experience Center, AtlantaKeynote featuring Deloitte Digital’s Paul Do Forno on The Urgency Equation- Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital
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Fireside Chat10:45 -11:30
- Anton van Deth , Chief Marketing Officer at Spryker
- Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital
10:45 -11:30Porsche Experience Center, AtlantaFireside Chat- Anton van Deth , Chief Marketing Officer at Spryker
- Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital
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Driving Experience11:30 - 14:0011:30 - 14:00Porsche Experience Center, AtlantaDriving ExperienceA premium Porsche Driving Experience: Take the wheel during a two-hour session featuring the iconic 911 and 718 models on the track, along with a Cayenne Off-Road demonstration.
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Lunch Time at Restaurant 35614:00 - 16:0014:00 - 16:00Porsche Experience Center, AtlantaLunch Time at Restaurant 356
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Keynote featuring AWS's Brendan Ayers16:00 - 18:00
- Brendan Ayers, Head of BD, Automotive Digital Engagement at AWS
16:00 - 18:00Porsche Experience Center, AtlantaKeynote featuring AWS's Brendan Ayers- Brendan Ayers, Head of BD, Automotive Digital Engagement at AWS
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