12 Sep - 12 Sep 2024/ Berlin, Germany

EXCITE 2024 – The Digital Commerce Conference

  • Digital Commerce
  • Networking
  • Learning
  • Inspiration
Days
Hours
Minutes
EXCITE 2024 ended. Check out the Recordings!
Register now
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  • Recap 2023
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The MUST-ATTEND event for e-commerce professionals

Spryker EXCITE is more than an event. It’s a catalyst for inspiration, education, and connection. Year after year, we bring together e-commerce and industry experts for an unparalleled journey of innovation.

Elevate your understanding, ignite your curiosity, and forge valuable connections at Spryker EXCITE – where the future of commerce unfolds.

While Spryker EXCITE takes place on September 12, 2024, there will be plenty of side activities the day before, and there’s also an after-party waiting for you! So, block your calendar and book your (2-night) stay in Berlin to get the full EXCITE experience in 2024!

Date

September 12, 2024
List of pre-events will be released 3 months before the event.

Location

KulturBrauerei
Schönhauser Allee 36, 10435 Berlin
ONSITE only (no virtual event)

Audience

E-Commerce professionals who want to learn about the future challenges, trends, and solutions in digital commerce.

An audience is seated in a dimly lit auditorium, facing a stage with a large screen displaying a presentation. The word "EXCITE" is projected in bright light on the side wall. The stage showcases a few chairs and a podium. The ceiling features an array of lighting fixtures.

EXCITE 2023: Building on Excellence and Innovation

Experience the spirit of last year’s Spryker EXCITE 2023 – an industry gathering with nearly 500 onsite attendees. Our last edition delivered exceptional inspiration, insights, and future forecasts to address the challenges of the digital commerce industry.

Get excited by watching the highlight video from Spryker EXCITE 2023.

Four speakers are seated and engaged in discussion on stage at an event. The background has the hashtag #SprykerEXCITE and social media handles for SprykerSystems. Audience members are visible in the foreground. Everyone appears to be smiling and enjoying the conversation.

All Customers Speaking at EXCITE

The Agenda

  • EXCITE 2024
    12.09.2024
    • 08:30-09:30
      Cinema 3
      Three halved sandwiches with various fillings, including vegetables, are wrapped in branded Spryker EXCITE 2024 paper and displayed on a dark surface.
      Admission & Networking including Light Breakfast
    • 09:30 - 10:30
      Cinema 3
      A man in a green shirt sits in front of a blue-green background with partially visible text, smiling and looking slightly to his right, reminiscent of the enthusiasm expected at Spryker EXCITE 2024.
      Opening Keynote: Turning Volatility Into Value [Before It Disrupts Your Business]
      • Boris Lokschin, CEO, Spryker
    • 10:30-11:00
      Cinema 3
      Three people seated on a stage in front of a blue backdrop with the text "Spryker EXCITE 2024." Two men on the left and a woman on the right are engaged in a discussion.
      The Future of Tech Shaping eCommerce: Navigating Breakthroughs and Building Tomorrow's Tech Stack
      • Panel Moderator: Elena Leonova, SVP Product, Spryker
      • Ben Thirlwall, Head of SaaS Platforms EMEA, Stripe
      • Christian Knauf, E-Commerce Lead, Telekom
      Join us for an expert panel designed to explore the cutting-edge technologies that are set to redefine the ecommerce landscape. This session will highlight hotly anticipated and recent technological breakthroughs and delve into their profound impacts on organizational structures and tech stack management.
    • 11:00 - 11:20
      Cinema Foyer
      A barista at Spryker EXCITE 2024 operates an espresso machine, using a steam wand to froth milk in a metal pitcher.
      Coffee Break
    • 11:20 - 11:40
      Cinema 3
      A person with a conference badge sits on a chair, holding a microphone. The background displays social media handles for Spryker EXCITE 2024.
      Lightening Talk: Navigating the Future of E-Commerce
    • 11:40 - 12:10
      Cinema 3
      Three people seated on a stage in front of a blue backdrop with the text "Spryker EXCITE 2024." Two men on the left and a woman on the right are engaged in a discussion.
      Navigating the Future of E-Commerce: A Fireside Chat with Industry Experts
      • Alexander Graf, CEO, Spryker
      • Tim Hagemann, Partner, Deloitte
      • Oliver Kraft, Partner & Managing Director, Valantic
      • Alessio Keller, Marketplace Senior Business Development Manager, Amazon Web Services (AWS)
      Step into the future of ecommerce with our engaging fireside chat, "Navigating the Future of Ecommerce: A Fireside Chat with Industry Experts." This moderated 'crystal ball' session brings together renowned experts to predict upcoming trends and discuss their implications for the world of digital business.
    • 12:10 - 12:40
      Cinema 3
      Man in blue polo shirt smiling at the camera with a backdrop reminiscent of Spryker EXCITE 2024's vibrant outdoor setting.
      Guest Keynote: eCommerce SEO Strategies in the Era of AI and LLMs
      • Andre Alpar, Investor & Digital Marketing Strategist
    • 12:40-14:00
      Courtyard
      Two people are engaged in a conversation outdoors at Spryker EXCITE 2024. The woman is wearing a white shirt, and the man is wearing a light-colored shirt and glasses. Trees and a building are visible in the background.
      Lunch & Networking Break
    • 14:00-14:40
      Cinema 3
      A person with long dark hair, wearing a black blazer and white top, is smiling at the camera with arms crossed in front of a plain white background, ready to represent Spryker EXCITE 2024.
      How KocZer Is Navigating Change to Deliver More Value to Its Customers.
      • Tuğçe Tunç, E-Commerce Manager, KoçZer
      Join us for an inspiring presentation showcasing the KocZer customer story, a remarkable journey of resilience, innovation, and strategic transformation. This session will delve into the objectives, challenges, and keys to success that enabled KocZer to navigate a volatile market landscape and emerge stronger than ever.
    • 14:50:15:30
      Cinema 3
      Man in a light blue shirt stands against a textured wall with arms crossed, smiling at the camera, ready for Spryker EXCITE 2024.
      My First 100 Days at Weleda: Rebuilding for a Future-Ready Business (German)
      • Younes Kabbaj, Head of Digital Technology eCommerce & D2C, Weleda
      • Volker Boehlke, Head of Spryker Practice, diva-e
      • Boris Bohn, Head of Digital Consulting, diva-e
    • 15:30 - 16:00
      Courtyard
      A barista at Spryker EXCITE 2024 operates an espresso machine, using a steam wand to froth milk in a metal pitcher.
      Coffee Break
    • 16:00 - 16:40
      Cinema 3
      A person and a humanoid robot face each other with binary code between them, symbolizing the innovative spirit of Spryker EXCITE 2024.
      The Rise of Machine Customers: Transforming Commerce Through AI & Automation
      • Dr. Marc Wever, Global Chief Digital Officer, Stauff
      • Philip Vospeter, Partner Customer Experience, MHP - A Porsche Company
      • Teresa Cain, Director of Product & UX Design, TreviPay
      As intelligent software and hardware machines rapidly evolve into the newest segment of customers, businesses must adapt to this paradigm shift. By 2030, CEOs predict that up to 20% of their companies’ revenue will come from machine customers, significantly impacting consumer and business purchase dynamics. This presentation will delve into the concept of machine customers—autonomous systems that make purchasing decisions and transactions on behalf of their human counterparts. We will explore the wide range of consumer and business purchases these machines will be involved in, from everyday consumer goods to complex B2B transactions.
    • 16:50 - 17:30
      Cinema 3
      A composite image with two sections: the left side shows a man in a suit and red tie, while the right side features a black and white sketch of a bearded man, highlighting the dynamic contrast that embodies Spryker EXCITE 2024.
      An Inside Look: How Major Automotive Brands Are Accelerating Out of the Curve
      • Mauro De Micheli, Business Development Executive Automotive & Manufacturing, Amazon Web Services (AWS)
      • Nils Radsak, Industry Consultant Automotive
      Join us for an in-depth exploration of the dynamic and complex world of the automotive industry featuring customer-focused narratives that delve into the entire automotive value chain, showcasing how leading brands are adapting to the 'new normal' of car buying. Our panel of industry experts will discuss the significant shifts in the automotive landscape, from digital transformation to evolving consumer behaviors.
    • Right after last talks!
      Courtyard, Palais and Kesselhaus
      A musician plays an electric guitar on stage under colorful lighting at Spryker EXCITE 2024, wearing a dark long-sleeved shirt with his hair tied in a top knot.
      Dinner & After Show Party
    • 14:00 - 14:10
      Cinema 7
      Two men are standing and smiling against a dark, textured background. One wears a dark sweater with a white shirt, while the other sports a black T-shirt proudly emblazoned with "Spryker" – perfect attire for Spryker EXCITE 2024.
      Introduction & 2025 Strategic Vision for Spryker Technology
      • Denis Turkov, VP Architecture, Spryker
      • Guido Jansen , Global Business & Technology Evangelist, Spryker
    • 14:10 - 14:40
      Cinema 7
      A person with short hair wearing a blue polo shirt stands in front of a dark, geometric-patterned wall at the Spryker EXCITE 2024 event.
      AI-Driven Efficiency: Tapping into the Power of AI to Innovate Software Delivery
      • Alexander Galych, VP Engineering, Spryker
    • 14:40 - 15:10
      Cinema 7
      A side-by-side close-up image of a woman with long brown hair and a man with short brown hair, both looking at the camera with neutral expressions. This photo encapsulates the poised anticipation for Spryker EXCITE 2024.
      Reaching Top Performance in the Spryker Global Enterprise Projects
      • Helen (Olena) Laktionova, Senior Technical Customer Success Consultant, Spryker
      • Ivan Shakuta, Project Technical Lead, Spryker
    • 15:10 - 15:40
      Cinema 7
      Two men are shown in a side-by-side split image. The man on the left, with short dark hair and a beard, smiles at the camera, embodying the enthusiasm of Spryker EXCITE 2024. The man on the right has a shaved head and a neutral expression, looking straight ahead.
      Accelerating Innovations: Best Practices for Contributing to Spryker
      • Sean Drummy, Senior Director of Product - Core Commerce, Spryker
      • Eduard Melnytskyi, Head of Engineering, Spryker
    • 15:40 - 16:00
      Courtyard
      A barista at Spryker EXCITE 2024 operates an espresso machine, using a steam wand to froth milk in a metal pitcher.
      Networking & Coffee Break
    • 16:00 - 16:30
      Cinema 7
      Two men with glasses and beards are smiling in a side-by-side portrait. The man on the left, dressed for Spryker EXCITE 2024, wears a light blue shirt and has short dark hair. The man on the right wears a green shirt and has curly hair.
      Upgrading Spryker Projects: Realizing More Value from Latest Capabilities with Less Maintenance
      • Vladimir Lunov, Senior Product Manager, Spryker
      • Mohammed Elkheir, Solution Architect, Spryker
    • 16:30 - 17:00
      Cinema 7
      Two men are shown side by side in separate images. The man on the left, wearing a light blue shirt with a blue lanyard, has short brown hair and smiles slightly. The man on the right sports a white shirt and short brown hair. Both appear ready for Spryker EXCITE 2024.
      The 5 Biggest Engineering Mistakes When Building Enterprise E-commerce in Cloud
      • Andrey Tkachenko, Solution Architect, Spryker
      • Michał Wróblewski, Head of Cloud Operations, Spryker
    • 17:00 - 17:30
      Cinema 7
      A man with dark hair and a beard wearing a light blue button-up shirt stands against a plain background, smiling slightly, exuding the enthusiasm of Spryker EXCITE 2024.
      Customer Best Practice ft. ALDI: How to Optimize New Feature Deployment with Package Splitting
      • Daniel Hansmann, Senior IT Manager E-Commerce, ALDI SÜD
    • Right after last talks!
      Courtyard, Palais & Kesselhaus
      A musician plays an electric guitar on stage under colorful lighting at Spryker EXCITE 2024, wearing a dark long-sleeved shirt with his hair tied in a top knot.
      Dinner & After Show Party
    • 14:00-14:30
      Kesselhaus
      A smiling man with short black hair, wearing a dark jacket and light blue shirt, stands against a plain white background, ready to attend Spryker EXCITE 2024.
      The Future of AI in E-Commerce: Transforming the Digital Landscape
      • Anthony Soohoo, Global Board Director | CEO | Fortune 100 Executive | AI Optimist
      Join us for a visionary keynote presentation where we will explore how artificial intelligence is revolutionizing the ecommerce industry. This session will delve into the latest advancements in AI technology and their profound impact on digital commerce, providing a roadmap for businesses to harness AI's full potential.
    • 14:30 - 15:00
      Kesselhaus
      A man with short dark hair, glasses, and a smile is wearing a gray suit and white shirt in front of a gradient gray background, ready for Spryker EXCITE 2024.
      Empowering Adoption of Software-Defined Vehicles: An Industry First Collaborative Software Marketplace Strategy
      • Praveen Yalavarty, Chief Technology Officer, SDVerse
      • Andrew Gerasimov, VP Customer Success & Expert Consulting US, Spryker
    • 15:00 - 15:30
      Kesselhaus
      Driving Operational Excellence with Process Automation and Digitalization
      • Nelson Brandao Filho, Platform Owner, Schneider Digital
      • Anmol Gupta, Global Practice Head - Retail & CPG, Nagarro
      • Namita Satija , Associate Principal Consultant, Nagarro
      • Alexander Franke, SVP Expert & Consulting Services, Spryker
      In an increasingly competitive and fast-paced business environment, operational excellence is more crucial than ever. In this session, we will explore how leveraging cutting-edge technologies can streamline operations, enhance efficiency, and drive sustainable growth. Get comprehensive overview of the transformative power of process automation and digitalization, showcasing real-world examples and best practices from Schneider Electric and Swiss Krono.
    • 15:30 - 16:00
      Courtyard
      Two people are engaged in a conversation outdoors at Spryker EXCITE 2024. The woman is wearing a white shirt, and the man is wearing a light-colored shirt and glasses. Trees and a building are visible in the background.
      Networking & Coffee Break
    • 16:00 - 16:30
      Kesselhaus
      Man with glasses and short blond hair wearing a blue blazer and striped shirt, standing in a room with a red wall and bookshelf, preparing for Spryker EXCITE 2024.
      Designed to Adapt: How to Embrace Agility And Navigate Uncertainty
      • Fabian Koelliker, Head of Group Marketing, SWISS KRONO GROUP
      • Jannick Neu, Team Lead Customer Success, Spryker
      As we move toward the next generation of ecommerce platforms, waiting for your current vendor to catch up is no longer an option. In this session, we will explore the strategies and mindsets needed to future-proof your business and adapt to market volatility. Get a comprehensive guide to making informed organizational and technology investments in an era characterized by accelerating and unpredictable technological advancements and market shifts. Attendees will gain insights into how to navigate uncertainty and make strategic decisions today that will position their businesses for success tomorrow.
    • 16:30 - 17:00
      Kesselhaus
      A collage of a man smiling with the vibrant energy of Spryker EXCITE 2024.
      Marketplace Strategies for Capturing Opportunities While Overcoming Obstacles
      • Kai Osterhus, Head of E-Commerce, Grimme
      • Sean Drummy, Director Product, Spryker
      Join us for an expert-led panel discussion where industry leaders will share invaluable insights into the latest market trends shaping marketplace strategies. This session will delve into the common challenges faced by marketplace operators and sellers, offering practical solutions and real-world success stories from multiple perspectives. Our panelists will provide a comprehensive understanding of the marketplace ecosystem and discuss the strategies that have enabled them to capture emerging opportunities while overcoming obstacles in a rapidly evolving digital landscape.
    • 17:00 - 17:30
      Kesselhaus
      A man with short brown hair and a beard, wearing a black suit jacket and white shirt, is looking directly at the camera against a plain background, ready to attend Spryker EXCITE 2024.
      Lessons from Leaders: Top Approaches to Capturing Incremental Value From Your Digital Business
      • Michael Schlitzkus, Global Senior IT Programm Lead, Siemens Healthineers
      • Christian Haas, Senior Customer Success Manager, Spryker
      Join us for an insightful expert panel discussion that brings together leading industry experts to explore diverse strategies for creating value in today's dynamic business environment and provide practical guidance on how to seamlessly integrate these approaches into your organizational framework.
    • Right after last talks
      Courtyard, Palais & Kesselhaus
      A musician plays an electric guitar on stage under colorful lighting at Spryker EXCITE 2024, wearing a dark long-sleeved shirt with his hair tied in a top knot.
      Dinner & After Show Party

The Sponsors

Advanced Sponsors
Core Sponsors

Special thanks to Stripe

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to the world’s largest enterprises—use the company’s software to accept online payments and run technically sophisticated financial operations in more than 100 countries. Stripe helps new companies get started and grow their revenues, and established businesses accelerate into new markets and launch new business models.
Only about eight percent of commerce happens online today. Stripe wants to help more companies get started and thrive, and grow the GDP of the internet together.

Logo of Stripe, a financial services and software as a service company, displayed in bold purple text on a white background at the Spryker EXCITE 2024 event.

Our Promise

Turning volatility into value

Welcome to EXCITE, where innovation meets real-world solutions. Get ready to delve into a dynamic agenda filled with insightful business cases from Spryker customers who are navigating and thriving in today’s rapidly evolving landscape.

Embark on a journey through a diverse array of industries as we explore how businesses are leveraging Spryker to not only survive but thrive in an era of unprecedented change. Our agenda is thoughtfully curated to showcase real-life examples of resilience, adaptability, and innovation in action.

Join us as we uncover strategies for transforming challenges into opportunities, and volatility into value. From addressing skyrocketing customer demands to navigating supply chain disruptions, our agenda covers a broad spectrum of today’s most pressing issues.

A speaker is presenting on a stage with a large screen displaying "CommerceQuest" to a seated audience in a dimly lit venue. The background includes stage lights and structural elements, and the banners on either side of the stage read "EXCITE.

The Excited Oskar Award

The EXCITED Oskar Awards for Spryker Projects!

We are excited to extend an invitation for you to self-nominate yourself for our esteemed customer awards. Seize this chance to spotlight the positive influence Spryker has had on your business and share your success narrative with the EXCITE audience.

2024 award categories are:

  • Business Hyper Scale – Your case showed massive business growth and expansion
  • Innovation & Disruption – Your case implemented an extraordinary use case, new to your industry.
  • Efficiency – Your business is an example of a Best-Of-Breed efficiency approach, leveraging different capabilities from Spryker, like automation, AI, etc.

…or surprise us with your own proposal!

The Award Registration is open. Apply NOW!

A woman stands on a stage with a microphone in hand, addressing an audience. Behind her on a large screen is an image of a goat standing on a pedestal with the text "THE WINNER IS" in bold letters. The stage is dimly lit with yellow spotlights.

Our Pre-Events in Detail

HEARD pre EXCITE: Intimate Customer Experience Exchange

Following the outstanding success of the March edition of “HEARD by Spyker,” we are thrilled to announce another intimate, CUSTOMER-ONLY event, set to take place just before EXCITE. Join fellow Spryker business users, share best practices, and dive deep into ideas and experiences.

📅 September 11, 2024, 13:00 – 18:00
📍 Kesselhaus at Kulturbrauerei

Agenda:

13h | Registration, Refreshments & Nibbles
14h | Intro and Goal for the Day
14h10 I Speed Shuffle (Quick Connect)
Curated warm networking to drive as many meaningful connections before the open space
14h50 – 18h30 | Open Space Workshop (Solution-Focused Discussions)

Bring your toughest digital commerce challenges. Engage in small-group discussions with peers and Spryker experts to crowdsource solutions.

To sign up for the HEARD, just choose the add-on in the EXCITE registration process.

A group of people are socializing at an indoor event. They are gathered around a white countertop bar with drinks. The background has hanging plants, warm lighting, and a few posters. Everyone appears engaged in conversation.

Exclusive EXCITE Pre-Event: Dive into the Blue

On September 11, 2024, diva-e will dive into Berlin and cordially invites you to explore Berlin from the water with them before EXCITE.

📅 September 11, 2024, 13:50 – 17:45
📍 Berlin (you will receive exact dates in the confirmation of participation)

Agenda:   

13:50 Arrival at the meeting point
14:00 Welcome & start of the boat tour
15:00 Picnic on board
17:00 Return to the meeting point
17:15 Shuttle to the KulturBrauerei
17:45 Arrival KulturBrauerei – Right in time for pre-EXCITE Dinners

Register NOW

Promotional image for an event titled "Dive into the Blue," featuring a boat on a river in Berlin with the Reichstag building in the background. A button invites users to secure their place at Spryker EXCITE 2024.

Discover the power of connections at our exclusive pre-EXCITE dinners!

Join us on September 11th for the pre-EXCITE dinner and seize the opportunity to connect, engage, and thrive in a supportive and inspiring atmosphere with approximately 100 Spryker customers, their dedicated success managers, selected partners, influential Spryker C-level executives, and special guests.

📅 September, 11 2024, 18h30
📍 Palais at Kulturbrauerei

To sign up for the Dinner, just choose the add-on in the EXCITE registration process. 

A server carries plates of salad while a group of people, buzzing with anticipation for Spryker EXCITE 2024, are seated at a dining table in the background.

Partners only: Join us for an intense knowledge exchange pre-EXCITE

If you are a Spryker ecosystem partner, you shouldn’t miss our partner day pre-EXCITE and join us for a half-day filled with engaging presentations, hands-on demonstrations, and valuable networking sessions. Learn about our latest innovations and discover how they can drive success for you and especially your clients.

📅 September, 11 2024, 11:00 – 17:00 
📍 Hotel AMANO East Side

To sign up for the partner day, just choose the add-on in the EXCITE registration process for partners.

A group of people, some wearing orange shirts, are seated in a conference room at Spryker EXCITE 2024. One person is speaking into a microphone. Others are looking towards the speaker, while some are engaged in conversation.

Calling all developers!

We’re thrilled to announce our dedicated developer stage and a hackathon scheduled for the day before EXCITE. This is your chance to dive into the newest Spryker features, engage in technical discussions, and contribute to real-world problem-solving.

The topic of the hackathon will be “Smart Retail – Redefining Customer Journeys with Data & AI” You will be extending existing Spryker functionality, and creating a working model. From dynamic A/B testing methodologies that adapt to in-store user behavior to AI-driven guided selling systems that redefine personalized shopping experiences, this hackathon challenges you to push the boundaries of what’s possible in retail. How will you redefine the customer journey?

To sign up for the hackathon, just choose the add-on in the EXCITE registration process.

A collage of four images showing people working in an office. Top-left: Two individuals at computers discussing something on the screen. Top-right: Two people viewed from behind, concentrating on their monitors. Bottom-left: A person wearing VR goggles gesturing at a screen. Bottom-right: A person smiling at the camera while holding a pink paper and sitting at a desk.

EXCITE Hotel Recommendations

To make the most out of your EXCITE experience we recommend booking a two-night stay in Berlin, ensuring you don’t miss out on the insightful pre-events and the vibrant party following the main conference.

We recommend the following hotels, as they are nearby our offices and the event venue:

📍 Urban Loft Heidestraße 📍 Hotel AMANO Grand Central 📍 Hotel ROMY by AMANO 📍 Hotel AMO by AMANO 📍 Hotel Motel One Berlin-Hauptbahnhof 📍 Hotel Motel One Berlin-Hackescher Markt 📍 INNSIDE by Meliá Berlin Mitte 📍 H+ Hotel Berlin Mitte📍 Hotel Oderberger 📍 Moxy Berlin Humboldthain Park

The detailed pre-event schedule will be released about three months before the event, allowing you to plan your itinerary to make the most of your time with us in Berlin.
A modern, minimalist hotel room with a bed in the foreground, black walls, and contemporary decor. The bathroom features black tiled walls, a glass shower partition, and a sink with a mounted mirror and shelves stocked with towels.
A dimly lit scene with a dark background and a partial view of a blue-green grid pattern along the right side. The grid features hexagonal shapes that create a geometric design. The majority of the image is obscured in shadow.

Get Your Ticket for EXCITE 2024

  • Early Bird ticket for partners: 490 EUR + VAT
  • Standard ticket for partners: 790 EUR + VAT
  • Tickets for customers & developers: FOR FREE (please reach out to [email protected] to get your personal ACCESS CODE to unlock your free ticket)