A/B Testing

Often used in marketing, A/B or split testing is where you compare two different versions of something - commonly, a web page. You have a control, the original, and a variation. You can then test which version works better, and adjust accordingly. This can be applied to images, copy, pricing, localization, and much much more. For e-commerce, it’s particularly important to have a ‘test and learn’ mindset, especially when launching a new product or in a new market, meaning A/B testing is a vital component. (also known as Split Testing)

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