White Paper

Dos and Don’ts of Digital B2B Commerce

E-Commerce Pioneers From Various Industries Share Their Strategies

Our goal is not just to report on the meta-level, but to take a deeper dive to report on real successes. If you believe the raw market numbers, every B2B company in Germany should be growing their e-business sales at least 10-15% annually. Read this white paper to learn about best practices for building digital customer journeys in B2B.

Whitepaper Cover: Dos and don'ts of Digital B2B Commerce


02 The Biggest Errors and Common Misconceptions in B2B

There is no doubt that digitalization can be a huge challenge, especially when companies are not just digitizing processes, but considering taking the step to tap a new, digital business model. We often hear sentences like: “We’d rather wait and see before we rush to digitize.” This “better safe than sorry”-attitude describes a state of shock and paralysis that many B2B entrepreneurs have being faced with the challenge of digitizing their business. But one thing is clear to everyone: the importance of digital distribution channels is increasing. And caution can be a huge threat to progress and innovation. So the question for B2B manufacturers, distributors, and retailers is: How can we participate without losing the market position we have established so far?