Guide

E-Commerce Success Guide

Concentrated e-commerce knowledge

Drive the transformation of your business and learn how to avoid common mistakes in focus, process execution, and structural alignment. Download this guide to gain clear and concise insights into the most important aspects of digitization.

A man sits at a desk with his head in his hands, surrounded by crumpled papers. The title on the cover reads "E-Commerce Success: The 6 Biggest Errors in Rapidly Changing Markets." The guide is from Spryker.

Extract

Intro

In recent years, countless attempts have been made to switch from analog to digital catalogs due to its low-risk investment. Though, a digital catalog is a distant substitute for an online shop.

The list of companies that have failed at this is long, but their failure is not necessarily due to a lack of sufficient will to transform but in the pursuit of the wrong option.

Many online models have high failure rates due to their lack of best practices which can be applied to companies today and will transcend digital’s fast-paced growth in order to fit tomorrow’s online market.

Error #1:
The Omnichannel Strategy

Are multichannel retailers the losers in e-commerce?

What does a digital customer want? This is probably the most frequently asked question of retailers who want to expand their business model through online channels. Yet, online marketing, specifically Google, programmatic, and paid social advertising, is still considered… Download now to keep reading!

Open book displaying its contents on the left page and the beginning of an article titled "Error #1: The Omnichannel Strategy" on the right page, with introductory text and a highlighted section discussing solutions for rapidly changing markets.