White Paper Overview

Whether you're looking for a business strategy or a technical one, B2C or B2B, simple or complex - these 12 top growth strategies for 2023 will ensure that your e-commerce business comes out on top.

Learn about growth strategies such as

Mastering marketplaces

Selling direct-to-consumer

Disrupting your business model

Leveraging social shopping

This white paper is for you if you

Want to grow

Beat the competition

Have an agile mindset

Plan to future-proof your business

Get a sneak peek of the white paper below

But what does ‘go headless’ mean?

In essence, headless means a front and back-end which function independently and are ‘de-coupled’. This allows companies to be more agile and adaptable, and tailor their front-end with evolving customer demands. Most traditional e-commerce systems are monolithic, where the front and back-end systems are inextricably linked, and have very little room for flexibility. This is a challenge for businesses that want a more personalized and flexible user experience.

By 2023 prices for B2C digital commerce platforms will be 30% less than 2019, due to feature commoditization and “headless” implementations.”

“2021 Magic Quadrant for Digital Commerce”, Gartner, 31 August 2021

Sell Direct-to-Consumer (D2C)

Often thought of as a purely B2C growth strategy, the B2B world is now also embracing D2C as a potential lucrative sales channel as part of an overall growth strategy. D2C is projected to grow by almost 20% this year, while data from 2019 suggests that 57% of consumer brand manufacturers were already embracing Direct-to-consumer.

The Potential of Marketplaces
Marketplaces have the potential to revolutionize the way goods and services are bought and sold. They lead to lower prices for buyers and higher profits for sellers. Additionally, marketplaces can offer a wider selection of goods and services than traditional brick-and-mortar stores, and they can harness the power of data and technology to provide personalized recommendations, improve search and discovery, and facilitate efficient transactions.

Access the whole guide