The Minimum Viable Product Approach
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Every decision-maker in commerce should really understand the concept of the MVP and how to use it in ever-changing markets
Topics covered
Why the MVP approach is the best solution for changing markets
The principles of a MVP
How a MVP process works
MVP Case: ROSE Bikes adapting to market changes
By reading you will ...
Implement your projects faster and in a more cost-effective way
Learn how to avoid common mistakes
Learn how to do process implementation.
As comprehensive as necessary, as simple as possible
The Minimum Viable Product (MVP) is the functional first version of a product. It’s important as an MVP can help collect user feedback, test demand, and usability before you invest more in the development of the product or idea. If the data demands, abandon items like features or step in a customer journey to concentrate on new, more promising ideas. This is particularly true in the case of digital products and services, such as online shops, content portals, marketplaces or mobile apps.
Every MVP must accomplish two conflicting goals: The product should be as simple as possible so that it can be developed quickly. It also must be mature enough so the customer can use it. Only then does an MVP generate added value for the future product.
How to utilize MVP to stay ahead in fast changing markets?
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