The Minimum Viable Product Approach

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Every decision-maker in commerce should really understand the concept of the MVP and how to use it in ever-changing markets

Topics covered

Why the MVP approach is the best solution for changing markets

The principles of a MVP

How a MVP process works

MVP Case: ROSE Bikes adapting to market changes

By reading you will ...

Implement your projects faster and in a more cost-effective way

Learn how to avoid common mistakes

Learn how to do process implementation.

As comprehensive as necessary, as simple as possible

The Minimum Viable Product (MVP) is the functional first version of a product. It’s important as an MVP can help collect user feedback, test demand, and usability before you invest more in the development of the product or idea. If the data demands, abandon items like features or step in a customer journey to concentrate on new, more promising ideas. This is particularly true in the case of digital products and services, such as online shops, content portals, marketplaces or mobile apps.

Every MVP must accomplish two conflicting goals: The product should be as simple as possible so that it can be developed quickly. It also must be mature enough so the customer can use it. Only then does an MVP generate added value for the future product.

How to utilize MVP to stay ahead in fast changing markets?

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