Spryker appoints Manishi Singh to bring Composable Commerce to the next level with its App Orchestration Platform

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Highly experienced enterprise app store executive appointed to be new Senior Vice President in charge of the new Spryker App Orchestration Platform


August 30, 2021 — Spryker Systems, the fastest growing digital commerce leader is delighted to announce another world class senior executive is joining the team in the US. Spryker enables enterprises worldwide to become digital, transactional pioneers across B2B, B2C and Enterprise Marketplaces

Manishi joins as “SVP App Orchestration Platform” (AOP) and will report directly to Co-CEO Boris Lokschin. The AOP is a new, global cross-functional business unit designed to unlock the true value and potential of composable commerce and the best-of-breed approach within the commerce ecosystem.

It will bring a seamless, curated, secure and one-click composition of partners to Spryker customers in a unified, fully supported and easy way. Truly disrupting and yet unseen in the enterprise commerce industry, AOP and its technology will also be providing Spryker’s technology partners with a harmonized, fully supported lifecycle management.

Manishi joins from cloud business software leader Salesforce, where he was leading the worldwide Operations and Strategy Salesforce AppExchange program. His deep industry and ecosystem experience will contribute to the acceleration of this vital arm of Spryker’s rapidly expanding AOP program and platform. It will also provide manufacturers, merchants and marketplace operators with true one-click access to a growing technology partner landscape.

A seasoned technology executive with deep expertise in B2B, SaaS, Enterprise App Marketplaces, ISV and Developer Ecosystems, Security, and Partner Programs, Singh will drive the ambitious business development of the Spryker global App Orchestration business unit.

In the role of SVP (Senior Vice President), App Orchestration Platform (AOP), Manishi assumes immediate responsibility for building initiatives around the Spryker platform in terms of new partnerships, commercials, and a truly end-to-end unified ‘customer-partner-developer’ experience as well as the integration into the unique technology of the AOP.

Commenting on what attracted him to one of Europe’s fastest-growing business software providers, Manishi notes how, “Spryker is well-positioned to take advantage of the next wave of innovation in the transactional commerce industry, namely ‘Composable Commerce’ being fully partner-centric in its approach.

“That, along with robust capabilities of products on the roadmap and its high, global growth and performance creates a large opportunity for the company and our ecosystem of leading technology partners. Spryker’s vision of a new generation digital commerce platform for sophisticated transactional business models is very impressive, and it has a team easily strong enough to achieve that vision.

“As enterprise businesses are increasingly asking for “composed” approaches within the composable commerce space. Customers want to benefit from a fast, curated and one-click access to an ecosystem of best-of-breed services and products. Enterprise vendors have struggled to enable true business agility, reduce integration efforts and provide a harmonized end-to-end cloud approach. Convenience is what customers ultimately want, as we all know and enjoy from our IOS experiences, and I’m looking forward to applying my considerable enterprise app marketplace experience and developing the best App Orchestration Platform in the industry.”

A graduate in Mechanical Engineering of India’s prestigious Shivaji University, Manishi was previously Director, then Senior Director, of ISV Technical Enablement at Salesforce, where he spent close to ten years—most recently sitting in the VP, AppExchange Strategy and Operations chair. He has also held project management and engineering roles at a number of organizations including Kroll, KEC and Infosys.

“We have big plans for the Spryker App Orchestration Platform and innovative ideas around how to unlock value for our customers and our partner ecosystem. The appointment of Manishi and the team he is building are testament to these plans,” comments Spryker Co-CEO, Boris Lokschin. “We went to market to find an individual who can build and own our app partner ecosystem to enable turnkey solutions for our customers, as well as excite them with an unmatched third-party consumption experience in an easy, secure, scalable and frictionless way.”

“Manishi’s deep experience, commitment to the enterprise app store model, and approachability makes him the perfect candidate for this vital Spryker role.”

About Spryker

Spryker Systems GmbH is a privately held technology company headquartered in Berlin, Germany and New York, USA. Founded in 2014, Spryker enables companies to build sophisticated transactional business models in B2B, Enterprise Marketplaces, Unified Commerce and B2C. It is the most modern platform-as-a-service (PaaS) solution with headless & API-based architecture that is cloud and enterprise-ready and loved by developers and business users worldwide. Spryker customers extend their sales reach and grow revenue with a system that allows them to increase operational efficiency, lower the total cost of ownership, and expand to new markets and business models faster than ever before. Spryker solutions have empowered global 150+ companies to manage transactions in more than 200 countries worldwide. Spryker is trusted by brands such as Aldi, Siemens, Hilti, and Ricoh, as it is the only digital commerce platform on the market available to provide full B2B, B2C, D2C, and Marketplace capabilities out of one stack: find out more at https://spryker.com