PFERD Launches Global Composable Commerce Platform Powered by Spryker

PFERD`s global rollout of one unified digital commerce platform has increased revenue, improved customer experience, and reduced manual processes

BERLIN and NEW YORK – February 14, 2024 – Spryker, the leading composable commerce platform for sophisticated use cases in B2B, Enterprise Marketplaces, and IoT Commerce, and PFERD, a leading company in the manufacturing space, have today announced the launch of PFERD`s online shop. diva-e, as the partner for development and implementation, has helped ensure comprehensive digitization throughout the project. The new online shop and customer interaction portal are central solutions to accomplishing PFERD’s broader business goals. Spryker’s composable platform enables PFERD to achieve faster time to market, improved customer experience, and a reduction in processes.

“For the first time, we have one, unique solution for all of our global customers that is easy to use and easy to maintain. By having multiple different shops for different regions, we knew there was huge potential we couldn’t address with our previous legacy system,” said Patrik Haas, Head of E-Commerce at PFERD. “With the new shop, efficiency has increased as we were able to automate many processes that used to take up unnecessary labor. We are also in a position to expand faster than we ever have before. Since 2020 we have launched in 16 markets and at one point we were launching one shop per month.” 

When PFERD was looking for a new digital commerce platform, they recognized that greater flexibility would be necessary to grow internationally. Previously, with a monolithic infrastructure, PFERD was challenged by having multiple web shops, outdated UX interfaces, and a lack of agility required to adapt to the international market that was essential to the growth of their business. With Spryker’s composable platform, they were able to combine all of their previous websites and maintain data more easily and efficiently, saving time for themselves and their customers. 

“Enterprises today need to focus on efficiency and ensure that the investments they are making generate fast ROI and will take them very far into the future,” said Boris Lokschin, Co-founder and CEO at Spryker. “With Spryker, businesses can be sure that the foundation of what they are building is future-proof. Spryker’s best-of-breed approach offers easy to use packaged business capabilities to build up fast without sacrificing the flexibility needed to accelerate digital growth and transformation in years to come.”

“We are thrilled to be a part of PFERD`s innovative new global composable B2B platform. It will not only revolutionize PFERD`s online presence but also redefine how customers engage with their products worldwide,” said Janine Poser, Head of Sales at diva-e. “Our team at diva-e is proud to have implemented this solution, which seamlessly merges functionality and user-centric design to enable future digital transformation.”

As a company, PFERD`s goal was to address customers directly with a global online shop. This unified online shop helped them to achieve something they never had before, one shop and one solution for the entire world, with the same technical basis. New elements of the shop that will improve the customer experience include: 

  • Product finder, which helps customers quickly find the right product for the right machine.
  • Customer specific prices, whereas previously customers had complex price calculations due to relevant discounts.
  • Quick order, an out of the box feature that can be used for special articles that are just for one customer.
  • Stock availability, so customers can see what is available in real time, in addition to the order status.
  • Improved UX, which increased page speed 10x and garnered positive customer feedback on the website performance and usability.

“Something that really drew us to Spryker were its out of the box capabilities. This allowed us to build our shop quickly without having to sacrifice any customization towards our customers’ needs,” said Michael Häcke, Head of Product Data & Digital Solutions at PFERD. “Ultimately, because of this best-of-breed approach, we were able to get our shop consolidated and online faster. Our customers also now have access to a portal that provides them with a 360 degree view of all information they need about order, pricing, and more.”

PFERD is involved in the development, production, and distribution of tools and solutions for work on surfaces and material cutting. As a global company, they serve customers in over 100 countries worldwide.

PFERD is leading in the development, production and support, as well as in the distribution, of tool solutions for work on surfaces and material cutting. In keeping with a tradition that dates back more than 200 years, PFERD operates as an independent, internationally oriented, family-owned company geared towards the long term. PFERD tools offer the user maximum benefit and optimum cost-effectiveness. Its unlimited commitment to premium quality, its reliability as a supplier and its responsible use of resources all make PFERD a dependable and reliable trading partner that operates with sustainability in mind.

About diva-e
With a yearly revenue of nearly 95 million euros (2022) and over 900 employees, diva-e is one of the leading digital service providers in Germany. In 2023, it moved up one spot to rank 7 in the nationwide ranking by the German Association for the Digital Economy (BVDW). With over 20 years of full-service experience, diva-e covers the entire digital value chain of businesses, from planning and project design to implementation, operation, and maintenance. This results in digital experiences that lead to both financial and communicative transactions. diva-e collaborates with globally renowned technology partners such as Adobe, SAP CX, Spryker, Salesforce, Microsoft, Bloomreach, and Crownpeak. Their clients include well-known German and internationally operating companies such as EDEKA, E.ON, Carl Zeiss, dmTECH, ZF Friedrichshafen, and Bentley. Operating strongly in Germany as well as internationally, diva-e is present at a total of ten locations in Germany, Bulgaria, and the United States.

About Spryker
Spryker is the leading composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, Hilti, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at and follow Spryker on LinkedIn and X.