Simple data integration of various systems
A successful online shop requires more than a working shop system. Another critical point for the success of an online business is the administration and storage of product data. This is usually done with the help of an ERP or PIM system. In particular, the transfer of data from the ERP or the PIM into the online shop leaves plenty of room for improvement, because interfaces do not exist yet or must be individually programmed at horrendous prices. The larger the number of items or the greater the complexity associated with product data, the greater the need for a clean solution for data migration. The availability of up-to-date and individual product data is an essential success factor in e-commerce.
Thus, the important questions in e-commerce are: How does the data get into the various channels and how does it work the most efficiently? How can the process of transferring product data from the ERP or PIM to the shop be optimized?