Friends of C. - Spryker

Friends of C.

About Friends of C.

The digital agency Friends of C. offers brand companies extensive digital solutions for e-commerce and B2B: consulting and strategy, design, CX, loyalty programs, online-shop development and marketing automation. In addition to digital expertise, the agency is characterized by its full e-commerce and B2B knowledge as it is part of the Arvato SCM Solutions Consumer Products business unit.

Commerce. Courage. Code.

Your Advantages

  • Experience in manage highly complex processes
  • Understanding our clients’ needs
  • Innovative solutions and technologies
  • Industry-specific knowledge
  • Worldwide high-performance network

Latest Activities


Friends of C

Spryker Partner Friends of C. ist die neue Digitalagentur des internationalen Dienstleisters Arvato SCM Solutions. Hinter dem Namen stehen die drei „C.“ für „Commerce“, „Courage“ und „Code“. Friends of C. bietet Markenunternehmen umfangreiche digitale Lösungen für E-Commerce im B2C und B2B: Consulting und Strategie, Design, CX, Loyalty-Programme, Online-Shop-Entwicklung und Marketing-Automatisierung. Mit einem Mix aus Expertise, Mut und Technologie liefert Friends of C. den Kraftstoff für digitalen Fortschritt.


Transformers: The era of Digital B2B Commerce is Starting now

Two experts, ten opinions. No other industry comes with such diverse views on the subject of digitization as the B2B industry. Some B2B companies still do not feel vulnerable to new online portals because their sales reps rely on personalized service.

This personalization is often reflected by individual price lists for the same goods and customer data is management with index cards. Many companies with only few, large customers, regard their offer as incomparable. They perceive themselves rather as ‘solution providers’ than as retailers or manufacturers and describe their customers as exceptionally loyal. However, this loyalty fades away when asking the same customers about their demand for faster, cheaper or more efficient alternatives.

More information


Let's talk!

Get in touch