Jägermeister - B2C and B2B Brand Online Shop
For over 80 years, Mast-Jägermeister has been successfully marketing the world-famous herbal liqueur, combining the great tradition of a family business with innovative marketing. Today Jägermeister is marketed in 135 countries. With total sales of 92.4 million 0.7-litre bottles, the brand “mit dem Hirsch” 2017 is the best-selling premium liqueur brand internationally in 2017.
In 2018, Jägermeister developed a new corporate design. In line with this, the online shop was completely relaunched. The new shop design is based on the new colours green, gold and orange and reflects the brand image between premium quality and coolness. The target group-specific user experience for business and private customers was created by separating the B2B and B2C shops. The shop system was adapted to Jägermeister’s requirements through individual functions and designs. This includes the laser configurator with which the bottles can be personalised or individual designs and special editions for special occasions are possible.