UDG United Digital Group has been part of the Performance Interactive Alliance (PIA Group) as PIA UDG since 2019. The PIA Group is the leading digital service provider in Germany and combines strategy, creativity and technology to Data Driven Marketing. With analytical and technological know-how, the 1.200 experts of the PIA Group support customers and partners in the digital transformation of their business models, contribute to new business and customer acquisition and optimize customer value and relationships. The group is united by the claim to sustainably improve the efficiency and effectiveness of all digital sales and marketing activities of customers (B2C & B2B).