Channel Conflict
Go Direct-to-Consumer while keeping your resellers happy
Reap the rewards of D2C while maintaining good relationships with your dealer network
by transforming your conflict into a partnership. Learn more about the main challenges for manufacturers going Direct-to-Consumer, and how Spryker can help you solve them.
![Three people are standing and working at a desk in an office room with large windows. One person is writing on a paper while the other two observe, perhaps discussing channel conflict in their D2C strategy. Office supplies are visible on the desk.](https://spryker.com/app/uploads/2022/09/How-to-Address-Channel-Conflicts.jpeg)
Benefits & value of going D2C
By establishing a D2C route you can:
- Create new digital sales opportunities
- Improve brand and customer experience
- Gain direct insights from customers
- Improve the service of complex B2B needs
Find out more about how B2B manufacturers can establish a D2C route in partnership with your dealer network.
![Three colleagues discuss work in a modern office. A woman on the left points at a document, the woman in the middle looks at it pensively, and the man on the right observes with a hand on his chin, likely considering the implications of channel conflict in their D2C strategy.](https://spryker.com/app/uploads/2022/09/Addressing-Channel-Conflicts.jpeg)
Find out how Spryker can help
While the need to go D2C is crystal clear, the solution for doing so without disturbing your well-established business relationships with your dealer network is not so simple. Learn how Spryker can help you to establish a Direct-to-Consumer sales channel without upsetting your resellers.
![Quotation management](https://spryker.com/app/uploads/2022/06/2022_06_16_Quotation_Image_Blog_01.jpg)