Automotive
3 stories of automotive companies reimagining the online buying journey
The automotive industry is undergoing a profound transformation, where digitalization, customer-centricity, and innovation are redefining the way brands engage with customers. Here are three stories from forward-thinking automotive companies that are embracing this shift, using marketplaces, e-commerce, and software-driven strategies to drive revenue for their business.
Imagine a world where your automotive brand can seamlessly integrate all aspects of the automotive customer journey, from initial contact through aftersales, to deliver unparalleled customer experiences at every touchpoint. Where you can offer personalized, build-to-order vehicles and continuously engage customers with software updates and new features.
This is the world that we imagine in our latest ebook on how to capture more automotive revenue—from purchase to aftersales. In the ebook, we explain that by reimagining digitalization, the customer experience, and innovation, automotive companies can make this world a reality.
Read on for three examples of automotive companies doing this today—or discover the full ebook here.
Digitalization, Reimagined
An automotive manufacturer launched a B2B spare parts marketplace to elevate the customer experience.
While the automotive sector as a whole is witnessing a substantial shift towards digitization and enhancing the end-to-end customer experience, commercial vehicle manufacturers face unique challenges that have hampered digitalization efforts, including the complexity of their B2B operations and the specialized needs of their commercial clients.
To meet the rising pressure of profitability and customer expectations, a leading commercial vehicle manufacturer decided to bring their dealer transactions from offline to online while transitioning from spare parts to a fully-fledged service business. With no previous e-commerce presence, the overhaul required a solution capable of capturing the project’s complexity while streamlining the customer journey and helping to mitigate conflict with their existing dealer network.
Spryker’s e-commerce solutions allowed seamless integration with existing system infrastructure, enabling the manufacturer to sell directly to customers with maximum flexibility, scalability, and a faster time to market while protecting existing channel relationships.
Customer Experiences, Reimagined
An automotive manufacturer aimed to create a seamless buying experience by launching an all-in-one marketplace solution, taking customers from test drives to workshop appointments.
Amidst skyrocketing customer expectations, an automotive manufacturer saw the need to prioritize customer lifetime value by building a continuous customer journey that would revolutionize car retailing online. Taking into account varying dealer interests, they built a customized marketplace that would offer retail partners a platform for mapping vehicles, additional offers, and comprehensive services online, offering a smooth and efficient customer journey that improves dealer relationships.
Spryker’s digital commerce platform delivers seamless end-to-end digital commerce experiences across any touchpoint, from discovery to aftersales—supporting customization and enabling personalization that helps foster long-term relationships and customer loyalty.
Innovation, Reimagined
Industry powerhouses strive to shake up the future of automotive software.
The market for automotive software is expected to double in the next decade. As the industry experiences a revolutionary shift towards software-defined vehicles, automotive businesses will need to transition from a hardware-defined to a software-defined vehicle approach, enabling the availability of new features to consumers more rapidly.
To address this industry challenge, three automotive manufacturers launched a first-of-its-kind B2B ‘matchmaking marketplace’ focused on the commercialization of automotive software with the aim to foster collaboration and accelerate the adoption of software-defined vehicles.
With Spryker’s automotive capabilities and composable platform, the software marketplace accelerated their time to market, saving development time and costs while focusing on delivering differentiating features.
Interested in learning more? Read the full ebook here.