Spryker is ranked #1 for B2B Digital Commerce, Complex Business Models, and B2C and B2B Digital Commerce on the Same Platform

Leading Through Complexity: Capabilities Meet Strategies for 2025

As we step into 2025, the digital commerce landscape is at a turning point. After years of navigating economic uncertainty, global supply chain disruptions, and rapid technological advancements, businesses are now facing a pivotal year. Agility, flexibility, and efficiency are no longer optional. They’re essential for turning continued challenges into opportunities and staying competitive to address increasing complexity in buyer expectations, rising operational costs, and the urgency to innovate faster than ever. 

We believe, the 2024 Gartner® Critical Capabilities for Digital Commerce offers comprehensive use case guidance for businesses looking to stay competitive by selecting platforms that deliver both innovation and real-world functionality.

We think Spryker’s performance in the report reflects our commitment to helping enterprises innovate, adapt, and thrive in this ever-changing landscape.

Making the Complex Simple: The Key to Selecting the Right Digital Commerce Platform

The Critical Capabilities report is aimed at organizations that are selecting digital commerce vendors. It evaluates vendors across key functionalities, offering a detailed perspective on their ability to address specific enterprise needs. The use cases are selected based on Gartner client inquiries, discussions and presentations. In conjunction with the Magic Quadrant for Digital Commerce, which helps businesses understand key market dynamics relating to the included vendors’ vision and execution, we think these reports offer a comprehensive view to support informed decision-making for businesses navigating their digital transformation journey.

Spryker Ranked #1 in Three Key Use Cases: Driving Enterprise Success

Spryker’s recognition in the Critical Capabilities report follows our position as a Leader in the 2024 Gartner Magic Quadrant™ for Digital Commerce. Spryker has been ranked #1 in three key use cases and among all assessed vendors in the 2024 Gartner® Critical Capabilities for Digital Commerce:

• Ranked Highest for B2B Digital Commerce
• Ranked Highest for Complex Business Models
• Ranked Highest for B2C and B2B Digital Commerce on the Same Platform

We believe this recognition underscores our ability to combine strategic vision with precise functional execution. Whether enabling B2B buyers with seamless experiences or managing intricate business models, we remain focused on delivering capabilities to address the specific challenges businesses face today.

On our latest episode of Commercetalks, Co-Founders and CEOs Alex Graf and Boris Lokschin discuss the results and Spryker’s contributions over the years. In particular, Boris highlights the key Spryker capabilities that earned this recognition, drawing on his deep involvement in shaping Spryker’s innovative product offerings.

Enabling Businesses to Thrive in Complex and Multi-Business-Model Environments

Managing complex business models is no small feat. Enterprises today operate across diverse industries, each with unique challenges and requirements. Are you a manufacturer that deals with intricate supply chains and multi-level approval processes? Or are you a healthcare provider who must adhere to strict compliance standards while delivering patient-focused solutions? Meanwhile, wholesalers juggle bulk ordering, tiered pricing, and global operations. The ability to navigate such complexities—spanning multiple revenue streams, geographies, and stakeholders—is critical for staying competitive in today’s fast-changing markets.

Handling these environments requires more than just robust technology; it demands a fundamentally flexible and scalable approach. Ranked #1 in the Complex Business Models use case, Spryker has made it our mission to enable businesses to not only streamline operations but also adapt dynamically to changing demands. For example, Siemens Healthineers partnered with Spryker to create a scalable, cloud-native commerce solution that enhanced the patient experience across various touchpoints. By integrating Spryker with their existing technologies, Siemens was able to provide a seamless, flexible platform for managing complex healthcare services and transactions. Within just three months, they successfully launched a spare parts shop in Brazil, showcasing how Spryker’s platform accelerates time-to-market and supports high-complexity use cases. As Jochen Hostalka, SVP IT & Enterprise Services at Siemens Healthineers, explained, “Throughout our evaluation, Spryker was the one technology fulfilling over 90% of our high-complex use cases from the get-go.”

We strongly believe this is where state machine-driven business processes come into play, offering the precision and agility needed to manage the evolving workflows of modern enterprises. Spryker’s state machine enables businesses to simplify and streamline even the most complex workflows. Built to empower enterprises across industries, this technology allows organizations to:

• Configure intricate approval processes tailored to their unique business models.
• Automate complex purchasing scenarios, reducing manual intervention and improving efficiency.
• Adapt workflows dynamically, providing the flexibility to meet shifting market or customer demands.

Meeting Buyer Expectations: Self-Service and Beyond in B2B Commerce

We believe Spryker’s #1 ranking in the 2024 Gartner® Critical Capabilities for B2B Digital Commerce highlights our commitment to helping enterprises meet the evolving expectations of modern B2B buyers. Today, B2B customers expect seamless, intuitive, and flexible digital experiences that mirror the convenience of B2C platforms.

Self-service functionality plays a critical role in this transformation, empowering buyers to independently manage key aspects of the purchasing process, such as accessing real-time inventory, generating custom quotes, and placing bulk orders. 

However, as Elena Leonova, Chief Product Officer at Spryker, recently explained in Spryker’s LinkedIn Live session: “Buyers require some level of human intervention, especially with complex and high-value sales cycles. By blending digital channels with collaborative seller engagement, you still capture the benefits of reduced cost of sales and greater efficiency while delivering the personalized—‘in person, even if over a screen’—experience that buyers still want and need today.”

This perspective shows the growing importance of hybrid solutions in B2B commerce. While self-service tools simplify routine tasks and empower buyers, Digital Sales Rooms and similar innovations bridge the gap by offering human collaboration where needed. These hybrid approaches allow businesses to:

• Deliver tailored, high-touch support for complex or high-value transactions.
• Optimize costs by automating straightforward processes through digital self-service.
• Build stronger buyer relationships by balancing efficiency with personalization.

All signs point to the same conclusion. The demand for hybrid buying experiences is set to grow as enterprises realize the importance of integrating automation with human touchpoints to deliver superior customer experiences. Spryker is committed to helping enterprises navigate this balance and equip them to exceed buyer expectations and achieve operational efficiency. For us, leading in B2B not only means having the right capabilities but also moving and innovating with the fundamental shift in how businesses approach B2B buying, prioritizing flexibility, efficiency, and buyer satisfaction in every interaction. 

Balancing Vision, Execution, and Real-World Impact

We think these results, combined with our recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce, demonstrate how Spryker balances visionary strategy with practical execution and real-world capabilities.

In today’s rapidly evolving commerce landscape, enterprises need solutions that address current challenges while preparing them for future opportunities. Spryker’s innovative platform empowers businesses to navigate complexity, drive innovation, and achieve sustainable growth.

Download the 2024 Gartner® Critical Capabilities for Digital Commerce report to learn more about why Spryker was ranked #1 in three key use cases and how we’re helping enterprises thrive in the digital age.

Objectivity Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

References:

*Gartner, Critical Capabilities for Digital Commerce, Aditya Vasudevan, Sandy Shen, Jason Daigler, Mike Lowndes, 11 November 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.