Spryker Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce

Navigating Digital Transformation: Staying Competitive in an Evolving Market

As industries across the board face rapid digital transformation, businesses must contend with changing market dynamics, increasing complexity, and shifting customer expectations. In this evolving landscape, staying competitive requires a platform that offers the flexibility and innovation to adapt to emerging trends and challenges. Organizations need to be prepared to scale, innovate, and remain agile to meet these demands.

The Gartner Magic Quadrant™ serves as a snapshot of the current market for digital commerce platforms, evaluating each vendor’s strengths and Ability to Execute. From our perspective, as industries continue to grapple with market volatility, insights by Gartner are essential for helping businesses navigate these changes and make informed, strategic technology decisions.

Spryker has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce, Positioned Furthest on Completeness of Vision axis  

In our fifth consecutive inclusion in the Gartner® Magic Quadrant™ for Digital Commerce, Spryker has been recognized as a Leader, standing alongside some of the largest players in the industry. What makes this year’s recognition even more significant is that Spryker is positioned furthest on the Completeness of Vision axis. We believe this placement reflects our ability to help businesses across industries anticipate change and stay ahead of evolving customer and market demands. 

At Spryker, we’ve continuously advanced through innovation. Hence, for us this acknowledgment is a testament to both our long-term vision and proven ability to execute. We believe Gartner recognized Spryker as a Leader due to our commitment to helping businesses across industries scale rapidly and innovate continuously. 

Positioned furthest on the Completeness of Vision axis out of all 19 vendors, we believe this recognition affirms the mission we’ve had from the beginning—to develop an innovative, composable platform that empowers global enterprises to accelerate time to value and future-proof their digital strategies. From our perspective, this highlights Spryker as one of the industry’s trusted platform providers, enabling businesses to thrive in today’s fast-changing digital commerce landscape. Read the full report here.

Marketplaces: Driving Revenue Growth and Operational Efficiency at Scale

Marketplaces have become a critical driver of growth and operational efficiency for companies across sectors. Whether in retail, manufacturing, or B2B services, businesses are increasingly leveraging marketplace models to connect with customers, streamline operations, and unlock new revenue streams. Spryker is positioned to empower organizations to take advantage of these marketplace opportunities at scale.

For example, KoçZer’s ZERGO, Turkey’s first B2B marketplace for supply chain management,  leveraged Spryker’s Enterprise Marketplace platform to unlock a new revenue stream, expand into new markets, and fortify KocZer’s market position. Additionally, during Spryker EXCITE 2024, we introduced several new marketplace innovations designed to accelerate sales, increase customer loyalty, and drive efficiency, such as:

• Spryker’s Marketplace Commissions Engine: Simplifies monetization by automating commission management, ensuring accurate invoicing and payouts.
• Stripe ACP App for Marketplace: Accelerates merchant onboarding and payments, enabling seamless setup and split payment functionalities.
• Spryker’s Agent Assist in Merchant Portal: Offers tailored support to marketplace operators, helping them onboard new sellers and streamline the overall marketplace experience.

These innovations make it easier for businesses in any industry to optimize operations, boost sales, and create seamless customer experiences through the marketplace model.

B2B2X: Meeting the Complex Needs of Enterprise Businesses

Today’s businesses are often operating in multi-faceted environments, managing a mix of B2B, B2C, and other complex models. As businesses’ needs become more complex, the ability to scale, innovate, and execute across multiple use cases has become more critical than ever. Spryker’s composable commerce platform is uniquely suited to meet these diverse needs, enabling enterprises to scale, innovate, and execute efficiently across various business models. 

As industries adapt to new technologies and customer expectations, Spryker’s platform allows businesses to stay ahead of change. Our customers can launch and scale quickly with out-of-the-box capabilities, operating multiple business models on the same platform—whether it’s product sales, services, or subscriptions. This flexibility is critical to keeping pace with the dynamic nature of today’s markets.

Looking Ahead: Bringing (Gen)AI to Our Customers’ Fingertips 

As we move forward, Spryker continues to invest in innovative solutions that deliver greater speed, scale, and efficiency for our customers, including new AI-powered tools for business users and developers. 

Spryker is embedding a new Business Intelligence (BI) tool, Spryker Analytics powered by Amazon QuickSight, into the Spryker Backoffice, delivering interactive visualizations and dashboards to help our customers better understand their sales, products, customers, and marketplace KPIs—revealing new opportunities for efficiency and growth.

Additionally, Spryker is releasing new AI-powered capabilities to streamline product catalog management, including AI-powered Product Category Suggestions, AI-powered Product Translations, and AI-powered Product Image Alt Text Generation.

Spryker’s new generative AI (genAI) tools for developers—Spryker DevQA Assistant, Cypress E2E Assistant, and K6 Performance Assistant—are designed to streamline development processes, automate quality assurance, and improve performance testing.

In an environment where some are pulling back from investing in innovation, Spryker continues to advance and maintain its position as a future-ready platform that thrives in dynamic conditions. By providing the tools and capabilities businesses need to grow and innovate, Spryker ensures that companies across industries are equipped to succeed in a volatile and competitive market.

If you’d like to learn more about Spryker’s position on the 2024 Gartner® Magic Quadrant™, download the full report.

____

Objectivity Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

References:
*Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Sandy Shen, Jason Daigler, Aditya Vasudevan, 6 November 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.