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Headless Commerce Done the Spryker Way
Your Integrations, Your Way
We are living in a world that is becoming more and more connected at an increasing speed. To capitalize on this new and growing opportunity, Spryker has designed its GLUE API, which allows for a headless retail experience.
Headless means the front-end is decoupled from the back-end and supports any type of customer touchpoint like mobiles apps, voice assistants, smart watches or other IoT devices. Our commitment is to ensure you’re always connected to your B2B or B2C customers, no matter where they are.
Headless in Action
Spryker enables transactional business models – beyond e-commerce, retail & desktop. Learn and get inspired by our headless use cases and push your e-commerce business to the next level.
Shopping with a Voice Assistant can significantly decrease the friction consumers experience with traditional retail outlets like limited opening hours and long waiting lines, or the performance and navigation of typical online shops.
Smart Shelves are an easy way to improve customer experiences. Smart Shelves can detect when something has been removed or added, and can even have sensor-like technology allowing you to understand where customers are in your store.
Enable your customers to make purchases without disrupting their routine by offering headless touchpoints for pivotal situations. IoT touchpoints for recurring purchases will simplify the customer journey and increase your average order value and customer loyalty.
Linking Retail and Digital
Electronic shelf labels (ESL) are projected to reach 1 billion USD in market share by 2024, and register
more than 16% CAGR due to adoption by the retail industry. This is significant as this proves that the
push to make retail locations more digital is not only beneficial for the business as you can manage price,
product, and promotions from one central location, but creates many new and unique opportunities for
the customer as well.
As businesses grapple with the effects of the pandemic, discovering innovative customer engagement strategies will continue to take precedence as they plan for the post-pandemic era. NFC opens up a ton of possibilities for businesses looking to stay connected with consumers throughout their purchasing journey whether they are in-store or in the comfort of their homes. It also allows for successful omni-channel engagement and gives companies access to relevant data which can be used in enhancing customer experience.
Gartner Market Guide
Spryker is recognized in the Gartner 2021 market guide for marketplace operations applications.
Report by IDC and Spryker
Three ways B2B commerce will fundamentally change by 2025. Stay ahead with major player Spryker, as voted by IDC.
Gartner MQ Press Release
Spryker is the youngest firm ever to be recognized on the Digital Commerce Magic Quadrant and the most visionary of new entrants.