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2024 Gartner® Critical Capabilities for Digital Commerce

Spryker Ranked Highest in 3 out of 5 Digital Commerce Use Cases

#1 for B2B Digital Commerce

#1 for Complex Business Models

#1 for B2C and B2C on Same Platform

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Three bar charts, inspired by the Gartner Magic Quadrant 2024, compare product or service scores for Compose Business Models, B2B Digital Commerce, and B2B Commerce on SaaS Platform. Vendors are listed and scored from 0 to 5.

2024 Gartner® Critical Capabilities for Digital Commerce

See how analysts rank Spryker for key use cases for digital commerce.

Overview of the Report

The 2024 Gartner Critical Capabilities for Digital Commerce focuses on digital commerce vendors’ products and examines their functionality to support five use cases and nine critical capabilities. The use cases were selected based on Gartner client inquiries, discussions and presentations.

  • Bar chart illustrating B2B digital commerce product/service scores by company from the Gartner Magic Quadrant 2024. Highest score: Spryker at 4.32; lowest: Salesforce (B2C Commerce) at 2.58, based on data as of 12 September 2024.

    Digital Commerce Definition

    Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment.

  • Chart illustrating product or service scores for complex business models as highlighted in the Gartner Magic Quadrant 2024. Spryker leads with 4.16, followed by commercetools and VTEX both at 4.05. Other scores vary between 4.05 and 2.81, showcasing industry competitiveness.

    Report Key Findings

    By 2026, 30% of B2B sales cycles will be managed through digital sales rooms, which will then be used to manage the customer life cycle. Additionally, by 2030, sellers will seamlessly be "in the loop" in both B2C and B2B digital commerce scenarios, when required by customers, further emphasizing the need for flexible and adaptive digital commerce solutions.

  • Bar chart showcasing product/service scores for B2C and B2B digital commerce platforms from the Gartner Magic Quadrant 2024. Spryker leads with a score of 4.17, while lower scores for Salesforce (B2C) and Sana Commerce are marked as N/A.

    Recommendation for IT Leaders

    When selecting a digital commerce platform, businesses should prioritize vendors that align with business goals and requirements by scoring well in key areas such as core functionality, technical composability, and speed to market. Choose platforms based on your specific use cases—whether for B2B, B2C, or complex business models—and focus on scalability, flexibility, and infrastructure compatibility to meet your operational needs.

  • Bar chart illustrating B2B digital commerce product/service scores by company from the Gartner Magic Quadrant 2024. Highest score: Spryker at 4.32; lowest: Salesforce (B2C Commerce) at 2.58, based on data as of 12 September 2024.
  • Chart illustrating product or service scores for complex business models as highlighted in the Gartner Magic Quadrant 2024. Spryker leads with 4.16, followed by commercetools and VTEX both at 4.05. Other scores vary between 4.05 and 2.81, showcasing industry competitiveness.
  • Bar chart showcasing product/service scores for B2C and B2B digital commerce platforms from the Gartner Magic Quadrant 2024. Spryker leads with a score of 4.17, while lower scores for Salesforce (B2C) and Sana Commerce are marked as N/A.

See our Use Cases in Action

Spryker delivers innovative, scalable solutions that address the diverse needs of enterprises.

Digital Self-Service

Transform fragmented customer interactions into seamless, unified experiences across the full sales journey with a single, integrated platform that supports the entire customer lifecycle.

View Use Case

Going Direct-to-Consumer (D2C)

Drive revenue growth and gain new customer insights with a D2C model while maintaining strong relationships with resellers by adopting a platform approach.

View Use Case

Selling Complex Products & Configurations

'Complex Products and Configurations' refer to goods that require a high level of customization and significant involvement from both the seller and the customer.

View Use Case

Spryker Reviews on Gartner Peer Insights

Spryker empowers 150+ enterprises in over 30 countries to unlock new revenue streams, optimize operations, and stay ahead of the competition.

"Spryker Cloud Commerce is a modular application designed for complex business like mine"

Manager IT Security and Risk - Manufacturing Business View Review

The modular architecture allows for extensive customization for complex B2B and B2C environments.

Manager Engineering - Telecommunication Business View Review

 Let’s discuss how Spryker’s industry-leading capabilities can fuel your growth and prepare you for the future of digital commerce.

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Disclaimer

*Gartner, Critical Capabilities for Digital Commerce, Aditya Vasudevan, Sandy Shen, Jason Daigler, Mike Lowndes, 11 November 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks and service mark of Gartner, Inc. and/or its affiliates land is used herein with permission. All rights reserved.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Spryker.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.