Selling Complex Products & Configurations

Complex Products & Configurations refer to goods that require a high level of customization.

Such products usually involve significant involvement from both the seller and the customer, as they need to be tailored to meet specific requirements.

  • Overview
  • Challenges
  • Business Opportunities
  • Spryker Capabilities


A Unique Opportunity for Enterprises

The challenge with complex products is the demand of customers for more personalization and customization while expecting self-service capabilities. Different configuration models are used to manage and present customization options for products and services:

  • Component-based configuration
  • Rule-based configuration
  • Parametric configuration
  • Bundle configuration
  • Hierarchical configuration
  • Variations

Challenges addressed by Complex Products & Configurations

Managing complex products and configurations poses several challenges in today's business environment. With the increasing demand for unique configurations, companies must adapt to cater to individual customer preferences. This demand leads to a lengthy and cumbersome sales process, causing often frustration and inefficient communication.

Increased demand
for unique

Customers increasingly seek personalized and tailored products for their specific needs.

Lengthy and cumbersome sales process

Traditional sales processes often involve lengthy negotiations, meetings, and manual documentation that require assistance and guidance.

Customer frustration and inefficient communication

The complexity in products and processes can lead to misinterpretation and misunderstandings.


Managing inventory for complex products with multiple configurations can be challenging and resource- intensive.

The Business Outcomes of Complex Products & Configurations

The utilization of digital platforms enables the streamlining of the sales process, resulting in reduced overhead costs and improved efficiency, all without necessitating direct engagement with the Sales team. The offering of personalized and customized products via online channels, businesses can effectively target a broader customer base and enhance their presence within the digital marketplace.

  • Increase reach & attract new customers

    Businesses can cater to a larger audience and expand their reach in the digital marketplace.

  • Increase revenue and market share

    Unlock new revenue streams, tap into a growing demand for personalized products and services and differentiate yourself from competitors.

  • Cost reduction and increased efficiency

    Streamlining the sales process reduces overhead and increases efficiency

  • Improved customer satisfaction and convenience

    Customers have greater choice, access to a wider range of customization options to find perfect product

The Spryker Solution

Learn how Spryker & our partners enable this use case and your success


  • Configurable Products
  • Configurable Bundle
  • Product Bundles
  • Product Options
  • Product Relations
  • Price Management
  • Quotation Management
  • Product Information Management


  • Customer Journey Analysis
  • Business Model Challenge
  • Process Design Workshop
  • Capability Mapping
  • Operating Model Sparring
  • Readiness Audit

3rd Party

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