The State of Fashion E-Commerce in 2019
While retail powerhouses like Amazon continue to dominate non-fashion categories globally,
they’ve yet to crack the code of how to successfully replicate the online fashion shopping
experience. At the same time, many new fashion brands are experiencing a D2C renaissance
— adopting an “online first” mentality to address increasing consumer desire for
personalized experiences. The benchmark report “The State of Fashion Ecommerce in 2019”
includes global trends and insights, an analysis and benchmarking of 7 key ecommerce
performance metrics and a breakdown of global and regional merchant performance.