Selling Complex Products & Configurations
Complex Products & Configurations refer to goods that require a high level of customization.
Such products usually involve significant involvement from both the seller and the customer, as they need to be tailored to meet specific requirements.
- Overview
- Challenges
- Business Opportunities
- Spryker Capabilities
Overview
A Unique Opportunity for Enterprises
The challenge with complex products is the demand of customers for more personalization and customization while expecting self-service capabilities. Different configuration models are used to manage and present customization options for products and services:
- Component-based configuration
- Rule-based configuration
- Parametric configuration
- Bundle configuration
- Hierarchical configuration
- Variations
Challenges addressed by Complex Products & Configurations
Managing complex products and configurations poses several challenges in today's business environment. With the increasing demand for unique configurations, companies must adapt to cater to individual customer preferences. This demand leads to a lengthy and cumbersome sales process, causing often frustration and inefficient communication.
Increased demand
for unique
configurations
Customers increasingly seek personalized and tailored products for their specific needs.
Lengthy and cumbersome sales process
Traditional sales processes often involve lengthy negotiations, meetings, and manual documentation that require assistance and guidance.
Customer frustration and inefficient communication
The complexity in products and processes can lead to misinterpretation and misunderstandings.
Inventory
management
challenges
Managing inventory for complex products with multiple configurations can be challenging and resource- intensive.
Analyst Recognition
Spryker was ranked #1 in the Complex Business Models use case in the 2024 Gartner® Critical Capabilities for Digital Commerce report.
It’s imperative to understand the challenges organizations face in navigating product complexity, from managing diverse portfolios to scaling operations. That’s why, in 2023, Gartner introduced the Complex Business Models use case and the associated capability of Complex Environments – criteria that we believe are designed to evaluate vendors like Spryker on their ability to support:
- Diverse product portfolios, including complex, assembled, configured, or customized products
- Mixed offerings, spanning physical goods, digital products, and services
- Emerging business models like subscriptions and marketplace operations
The Business Outcomes of Complex Products & Configurations
The utilization of digital platforms enables the streamlining of the sales process, resulting in reduced overhead costs and improved efficiency, all without necessitating direct engagement with the Sales team. The offering of personalized and customized products via online channels, businesses can effectively target a broader customer base and enhance their presence within the digital marketplace.
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Increase reach & attract new customers
Businesses can cater to a larger audience and expand their reach in the digital marketplace.
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Increase revenue and market share
Unlock new revenue streams, tap into a growing demand for personalized products and services and differentiate yourself from competitors.
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Cost reduction and increased efficiency
Streamlining the sales process reduces overhead and increases efficiency
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Improved customer satisfaction and convenience
Customers have greater choice, access to a wider range of customization options to find perfect product
The Spryker Solution
Learn how Spryker & our partners enable this use case and your success
Spryker
Capabilities
- Configurable Products
- Configurable Bundle
- Product Bundles
- Product Options
- Product Relations
- Price Management
- Quotation Management
- Product Information Management
Enabling
Services
- Customer Journey Analysis
- Business Model Challenge
- Process Design Workshop
- Capability Mapping
- Operating Model Sparring
- Readiness Audit
See Spryker in action.
Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.