Marketplace
B2B Marketplace: About Profit Margin or Customer Loyalty?
Spryker co-founder and co-ceo Alex Graf recently sat down with Brian Beck, B2B digital commerce expert, to discuss B2B marketplaces and the compelling reasons B2B sellers would engage their customers on a marketplace.
![Is Desktop Dead](https://spryker.com/app/uploads/2021/01/AlexGraf_SprykerBlog1-e1671435907911.jpg)
![Profit Margin or Customer Loyalty](https://spryker.com/app/uploads/2021/03/AdobeStock_223291880-1.jpeg)
Author Brian Beck is one of the world’s leading authorities in B2B Ecommerce and a 20+ year veteran of the field.
![Profit Margin or Customer Loyalty](https://spryker.com/app/uploads/2021/03/BrianBeck.jpg)
A commerce industry visionary with more than 20 years of experience analyzing business trends and providing valuable insights to business leaders through numerous articles and books, including the industry benchmark The E-Commerce Book. Often a speaker at commerce and technology events, he also runs his own very successful blog and podcast Kassenzone. Prior to founding Spryker, Alex co-founded numerous companies including Etribes, Europe’s leading Amazon agency Factor A, and Hamburg born AboutYou.
![Alexander Graf Portrait](https://spryker.com/app/uploads/2021/01/alexander_graf7120.jpg)