Going Direct-to-Consumer (D2C): Turning Channel Conflict into Collaboration
Gain invaluable customer insights and drive more revenue growth by adopting a direct-to-customer (D2C) business model while maintaining strong relationships with resellers.
Spryker enables manufacturers to sell direct by leveraging the power of a platform, transforming potential conflicts into opportunities for collaboration and growth by bringing reseller partners and dealers along for the ride.
- Overview
- Benefits
- Business Outcomes
- Spryker Capabilities
OVERVIEW
The D2C Experience
Today's B2B buyers demand a seamless, efficient digital experience that allows for easy purchasing and service management. They also value the ability to interact directly with the manufacturer value the ability to interact directly with the manufacturer , ensuring access to the most accurate product information and services. By adopting a D2C model, manufacturers can gain direct insights into customer behavior and preferences—information that was previously exclusive to resellers. These insights allow manufacturers to create more personalized experiences and improve product offerings based on real-time feedback. While D2C presents significant benefits, its success depends on maintaining positive relationships with your dealer network. Rather than fostering competition, manufacturers can use a platform model approach to collaborate with resellers, capitalizing on their established infrastructure to drive mutual growth.
Benefits of Going D2C for Manufacturers
Leveraging a platform approach to transition to a D2C model opens up new growth opportunities while maintaining healthy relationships with your dealer network. Here’s how:
Channel Collaboration
A platform approach allows manufacturers and resellers to co-exist harmoniously. Resellers can list their inventory on your eCommerce channel, avoiding the perception of being "cut out".
Stronger Reseller Relationships
A marketplace provides a platform for collaboration, enabling resellers to continue offering value-added services, such as product installation and support, while benefiting from new sales opportunities.
Better Customer Experiences
Empower customers to transact where they research and discover products, mitigating the need to push them to a different dealer site to finalize their purchase while benefiting from holistic, real-time insights into customer behavior and buying trends.
Boost Customer Satisfaction and Drive Revenue Growth with a Platform Approach
Adopting a platform approach that incorporates your network allows you to foster stronger relationships with both customers and resellers, creating a collaborative, customer-centric ecosystem.
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Improve Operational Efficiency & Reduce Costs
By bringing your reseller network onto your platform, improve inventory visibility no matter where it sits and streamline distribution, enabling your team to make smarter production decisions and mitigate inventory risk.
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Increase Customer Satisfaction & Loyalty
Maintain control over the brand experience while offering customers a centralized platform to access the full product range, improving customer satisfaction and loyalty.
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Unlock More Profitable Growth
Gain valuable insights into purchasing patterns and customer preferences, then deliver tailored experiences and offer complementary services that increase average order volume for you and your resellers.
The Spryker Solution
Learn How Spryker & Our Partner Enable This Use Case And Your Success
Spryker
Capabilities
- Marketplace Storefront
- Merchant Portal
- Operator Back Office
- Product & Offer Management
- Merchant Profiles
Enabling
Capabilities
- Customer Journey Analysis
- Operating Model Sparring
- Process Design Workshop
Sparring - Organizational Transformation Workshop
Technology
Partners
- Stripe
- TreviPay
- AWS
- Channel Pilot
- Tradebyte
RESOURCES
Find out more
Turning Channel Conflict into Collaboration
Drive revenue growth and gain new customer insights with a D2C model while maintaining strong relationships with resellers by adopting a platform approach.
See Spryker in action.
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