Multi-Brand Selling for Conglomerates
Multi-brand conglomerates are companies that own and operates multiple brands either within the same industry or across different industries.
With their size and resources they often achieve economies of scale, maximize market coverage, and bring all disparate brands together through an enterprise marketplace.
- Overview
- Challenges
- Business Outcomes
- Spryker Capabilities
OVERVIEW
Multi-Brand Marketplaces
Brands operating under the same parent company often run entirely independently of one another. This means completely different tech stacks, little to no alignment on usage of customer data, and often even legal barriers standing in the way of creating synergies and sharing information. A Multi-Brand Marketplace is a platform that combines the offerings of independent brands or operating companies into one platform while keeping their existing technology ecosystems intact. It boosts convenience, personalization, and revenue potential. It allows brands to align and share customer insights, creating new revenue streams and increasing customer lifetime value for the parent company.
Challenges addressed with Multi-Brand Marketplaces
Multi-Brand Conglomerates are facing a lot of challenges operating numerous brands, while missing out on synergies. Without proper alignment and integration companies are losing revenue and important customer data.
Lack of Alignment
Brands operating under the same parent company often run independently of one another, with little to no alignment on shared data.
Legal Barriers
Legal barriers may exist between the companies, which can prevent synergy and information sharing.
Integration and Disruption
Integrating multiple brands and their processes into a cohesive organization can be a significant, costly and complex challenge.
Loss of Revenue
Missed opportunities due to lack of customer access as brands run independently and lack alignment.
The Business Outcomes of Multi-Brand Marketplaces
Multi-Brand Marketplaces are able to give your business a competitive advantage by providing a one-stop shop and better customer experience. This will generate higher revenue potential through an improved customer lifetime value. Find out more below.
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Increased Revenue
Additional revenue stream are created with increased cross and up-selling and product bundling possibilities.
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Improved Customer Experience and Lifetime Value
Better customer data insights across brands allow better understanding of customer behavior and needs and leads to more efficient customer experience, personalization and broader offering.
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Fast Onboarding of New Brands
Each brand can be onboarded with low additional costs and minimal disruption for other as any fulfilment and supply chain process is kept separate.
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Competitive Advantage
Gain a competitive edge by running a one-stop-shop that fulfils all the needs of an entire industry.
The Spryker Solution
Learn how Spryker & our partners enable this use case and your success
Spryker Capabilities
- Enterprise Marketplace
- Merchant Portal
- Merchant and Operator Dashboards
- Marketplace Storefront
- Offer and Product Management
- Spryker OMS
- Order Splitting
- Order Routing
Success
Enabling
- Business Model Workshop
- Operating Model Sparring
RESOURCES
Find out more
Multi-Brand Selling for Conglomerates
Multi-brand conglomerates are companies that own and operates multiple brands either within the same industry or across different industries.
With their size and resources they often achieve economies of scale, maximize market coverage, and bring all disparate brands together through an enterprise marketplace.
See Spryker in action.
Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.