Can each brand maintain its own storefront and user experience?

Yes. Each brand can operate its own frontend while sharing backend infrastructure. This enables autonomy in design and UX without duplicating core systems.

What makes Spryker a good fit for complex, multi-brand business models?

Spryker is built for modularity and scale. Brands can operate independently or collaboratively.

What kind of governance and access controls are available for multi-brand management?

Granular permissions and role-based access ensure each brand has isolated control while HQ retains centralized oversight. This balances autonomy with compliance and security.

How scalable is Spryker as I expand into new markets or launch additional brands?

Spryker’s modular architecture lets you add new brands, storefronts, and regions without replatforming. Shared services, like product data or customer accounts, can be reused or separated as needed.

Multi-Brand Selling | Spryker Digital Commerce Solution

Driving Efficient Growth With Multi-Brand Selling

Manage diverse portfolios from one powerful, centralized platform. Capture new revenue streams, unlock data-driven insights, and connect your brand ecosystems through a unified digital commerce experience.

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Overview

Bring Every Brand Under One Roof

Running multiple brands under one parent company often means juggling fragmented systems, siloed data, and disconnected customer experiences — slowing growth and creating complexity.

Spryker’s Multi-Store Platform unifies your brand portfolio under one flexible, composable infrastructure. Each brand retains independence and unique customer experiences, while contributing to a shared foundation of data, governance, and scalability.

The result: greater personalization, accelerated digital transformation, and new opportunities for cross-brand synergy and growth.

Benefits

Unlock Opportunities With a Multi-Brand Model

Streamlining digital operations across independent brands creates tremendous opportunities for revenue growth, customer engagement, and operational efficiency.

Trusted Customer Experiences

Empower customers to shop their preferred brand with consistent, localized support, simplified ordering, and tailored offers.

Centralized Data & Insights

Unify governance across brands while gaining real-time market and customer insights from a shared data foundation.

Simplified Systems Architecture

Replace siloed platforms with a modular, centralized system that reduces IT complexity, aligns data, and supports brand autonomy — cutting friction between systems.

Accelerated Time-to-Market

Quickly launch new storefronts, business units, or brands without compromising flexibility. Adapt product, pricing, and processes faster to stay ahead of shifting customer needs.

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Analyst Recognition

Gartner Ranks Spryker #1 for Complex Commerce

Spryker was ranked #1 in the Complex Business Models use case in the 2024 Gartner® Critical Capabilities for Digital Commerce report. This category evaluates how well vendors support advanced use cases, including:

Powering B2B & B2C on the same platform
Complex, assembled, or customized products
Mixed portfolios of physical goods, digital products, and services
Emerging models like subscriptions and marketplaces

gartner-b2c-and-b2b-on-same-platform-960x960

“ In the digital age, the faster one wins … To ensure a fast solution that delivers outstanding customer experiences, we decided on Spryker. ”

Marc Dassler

Head of Digital Platforms

“ Spryker’s modular solution provides the flexibility we need today to meet the global challenges of tomorrow. ”

Sebastian Schulmeister

Group Lead E-Business Services

“ We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers, and Spryker delivered on our promise. ”

Dr. Mark Wever

Global Chief Digital Officer

Outcomes

Unlock Operational Scale Without Losing Brand Control

A Multi-Store Platform delivers value across your entire enterprise. Customers gain seamless, trusted purchasing experiences, while your business benefits from centralized governance, streamlined systems, and faster time-to-market — all without sacrificing brand autonomy.

Increased Revenue Across Brands

Create new revenue streams through cross-selling, product bundling, and centralized promotions. Make it easier for customers to discover and engage with your full portfolio.

Boost Customer Experience & Lifetime Value

Gain deeper insight into customer behavior across brands. Use unified data to deliver personalized journeys and expand customer relationships.

Streamlined Compliance & Control

Centralize governance to simplify compliance across multiple brands, while maintaining independence where needed.

Modular Integration With Minimal Disruption

Onboard new brands quickly, without overhauling existing tech stacks. Each brand can adopt the platform at its own pace, ensuring continuity in fulfillment and operations.

See How Spryker Works

Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.

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Trusted by industry leaders worldwide

Capabilities

The Spryker Solution

With deep experience in digital selling, we help leading enterprises manage multiple brands through one modular platform.

Spryker Capabilities

Spryker’s modular features give you precise control over each brand in your stable.
Enterprise Marketplace
Merchant Portal
Merchant and Operator Dashboards
Marketplace Storefront
Offer and Product Management
Order Management System
Automated Order Splitting
Dynamic Multi-Store

Professional Services

Expert, partner-led consulting helps you define the right approach from day one.
Customer Journey Analysis
Business Model Challenge
Process Design Workshop
Capability Mapping
Operating Model Sparring
Operational Readiness Audit
Transformation Workshop

Technology Partners

Spryker works with best-of-breed technology partners to extend what your commerce platform can do.
Minubo
Trevipay
Balance
Vonage
Usercentrics
Infobip

Success Speaks for Itself

See how thriving businesses are using Spryker’s platform, out-of-the-box capabilities and best-of-breed partner ecosystem to enable self-service product configuration and visual commerce.

“ We why we need a commerce software that guarantees us flexibility and creates the best conditions for future developments. We’ve made a good decision with Spryker. ”

Niels Bungenstock

Head of Digital Innovation

“ In the digital age, the faster one wins … To ensure a fast solution that delivers outstanding customer experiences, we decided on Spryker. ”

Marc Dassler

Head of Digital Platforms

“ I didn‘t think it was possible to go live in such a short time. The technology made this possible. ”

Daniel Richter

Director Multichannel

Frequently Asked Questions

Find answers to commonly asked questions about Spryker’s multi-brand selling solution.

Spryker supports seamless integration through an API-first approach. Brands can connect their existing tools while standardizing core data where needed.