How to Build a Successful B2B Marketplace

Everything you need to know about building a B2B Marketplace. We asked 8 marketplace experts about most important success factors for B2B marketplaces:

"B2B marketplaces need B2C standards & unique e-commerce features." - Nils Seebach, Entrepreneur
"The demand-supply flywheel is crucial for marketplace success." - Goppi Vaddi, General Partner at TVC
"Harmonized product data is essential for successful B2B marketplaces." - Christopher Möhle, COO at Turbine Kreuzberg
.. and 5 other leading marketplace experts

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Thinking about starting a B2B Marketplace?

Reduce risk and scale faster. A B2B marketplace platform offers great potential for your business. Download the guide for everything you need to know about B2B marketplaces.

Read the Guide

Highlight pages B2B Marketplaces Expert Voices

Transform your business with a B2B Marketplace

Increase ROI
Differentiate
Decrease costs
Increase Agility
Improve Convenience

Increase ROI

Adding merchants to your existing platform introduces new streams of revenue, and requires fewer resources and investments than stocking and managing your own products. Plus, receive commissions on successful sales.

Differentiate

Differentiate your offerings

Growing the number of merchants on your platform helps you stand out and diversify your product offerings, while introducing and testing new, niche products without any risk or stock commitments.

Decrease costs

Decrease CAC and IT cost

Leverage merchants on your platform to drive down customer acquisition and IT costs for all parties involved, and in the process, provide a better experience to your joint customers.

Increase Agility

All capabilities in one platform mean seamless upgrades and effortless iteration, for even the most sophisticated business models.

Improve Convenience

Improve Customer Convenience

Expand product offerings and provide an intuitive transactional experience that helps customers buy more with less effort.

How does a B2B Marketplace work

Looking to streamline your B2B business processes and boost sales? At Spryker, we’ve got you covered. Our B2B Marketplace solution is designed to simplify complex transactions, connect businesses with buyers, and increase revenue.

With Spryker’s B2B Marketplace, you can create a digital ecosystem that connects suppliers and buyers, facilitating transactions, and improving efficiency. Watch the video for a step-by-step breakdown of how our B2B Marketplace solution works.

Frequently Asked Questions About B2B Marketplaces

How are B2B marketplaces different from regular e-commerce stores?
Regular e-commerce stores offer businesses attractive storefronts, automated processes, secure transactions, virtual support, and global brand exposure. While this is a great improvement from offline transactions, marketplaces offer even more:
- Reach to wider captivated audiences
- Excellence through expedited shipping and delivery
- Exceptional pricing
- Product and service availability
- Guaranteed performance
Marketplaces allow several merchants on one platform, offering a wider range of products, competitive pricing, and solutions to supply chain issues by providing multiple product and material sources from more than one location.

In the manufacturing industry, for instance, businesses can benefit from specialized marketplace technology which enables them to manage their revenue better by optimizing their warehouse space through advanced inventory management.
What are the benefits of B2B marketplaces?
- Enriched product portfolio leading to effortless scalability
- Increased profit margin due to redistribution of business risk and financial commitment
- Competitive advantage through a diverse product offering
- Autonomy over merchant activities, products, and price levels
- Reduced marketing costs owing to expanded customer base
- Well-rounded portfolios lead to increased customer loyalty and trust
- Increased global visibility
How do you manage marketplace merchants on a B2B marketplace?
The Spryker Merchant Portal is the management interface for third-party Merchants and enables them to take care of all administrative tasks in one place.
- The merchant can register and edit a merchant profile that contains contact details, shop descriptions with logos and banners, and legal information.
- In the Merchant Portal, merchants can list their products and individual offers for existing products in the marketplace.
- They can keep track of all incoming orders and manage order statuses for their customers.
- A dashboard function provides the latest sales reports.
Benefit: Expand your business and save costs by allowing merchants to create and manage their offers.
How to build a B2B marketplace?

Building a marketplace that will enable your business to scale with minimal risk involves aligning with best-of-breed solutions. While this may seem like a mammoth task it is important to find a technology partner that is adapted to the latest trends in web application design.

Make digital commerce your competitive advantage with a platform that optimally implements your unique business model. See Spryker in action

Learn from Spryker Customers

We accelerate businesses just like yours.

We want to become the Amazon for the component trading industry. Customers have been suffering from a lack of transparency for too long. It’s time to remove borders and sell and purchase components through an e-commerce marketplace.

Yashar Shahabi

Senior Vice President Digital Solutions, Sourceability LLC
"At peak times, we record, on average, 4,000 to 4,800 orders a day. And there’s always surges and spikes – like just before order cutoff time when all of our customers log in at once. And with 8,000 users, as we have in the shop, that can mean a fair amount of traffic. Our shop system must be able to handle this surge in demand."

Gérard Georges
Thanks to Spryker's flexible and modular architecture, we were able to implement the launch and further development using an agile MVP approach. We couldn't find any other provider that had the solid API-first approach with the combination of mobile app and merchant platform in this form, and we are excited to be able to now fully dedicate ourselves to Durst's growth.

Matthias Steinforth

Founder & Managing Director at Durst

Read their story ➜
With Spryker, we found a perfect partner who was able to deliver the new e-commerce sales platform that we needed while sticking to the challenging timeline of less than three weeks.

Jens Brech

Director of Customer Experience and Network Quality at Toyota Germany
"Throughout our evaluation, Spryker was the one technology fulfilling over 90% of our high-complex use cases from the get-go. And it’s paid off so far!"

Jochen Hostalka
We use the Spryker solution as a front-end tool and connect it to our back-end systems via our APIs. The motivation for this cooperation was to amplify our technology, to scale faster and to provide our customers with this diversified range of functions.

Timo Salzsieder

CIO/CSO at METRO AG and CEO at METRONOM

Read their story ➜
We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers and Spryker delivered on our promise.

Mark Wever