What types of products and services can I sell through Spryker’s D2C solution?

Spryker supports complex catalogs including configurable products, digital goods, and service bundles. Product management is API-first, making it easy to integrate with PIM or other systems for central control.

Can I run B2B and B2C use cases on the same platform?

Yes. Spryker is designed to handle B2B, B2C, and D2C models from a single backend.

What kind of customer data can I access directly?

Access behavioral, transactional, and customer profile data through APIs — all the data you need to personalize offers and improve decision-making.

How does Spryker differentiate our D2C experience from standard reseller eCommerce?

Spryker’s headless and composable architecture lets you create fully customized frontend experiences. You can design microservices around pricing or fulfillment, and integrate third-party tools without disrupting the core platform.

Sell Direct-to-Consumer (D2C) | Spryker Commerce Platform

D2C Commerce: Growth Without Channel Conflict

Sell complex products, services, or subscriptions directly to your customers while strengthening—not replacing—relationships with dealers and resellers.

Spryker’s flexible platform turns potential channel conflict into collaboration, enabling manufacturers and enterprises to capture customer insights, unlock new revenue streams, and grow brand presence alongside trusted partners.

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Overview

Get to Market Quickly With Scalable D2C

Today’s B2B buyers expect seamless, efficient digital experiences and direct access to manufacturers for accurate product information and services. Spryker’s D2C solution empowers enterprises to launch and scale direct sales with speed, flexibility, and personalization.

By going direct, you gain invaluable customer insights—once only available to resellers—helping you refine offerings and tailor experiences in real time. Importantly, D2C doesn’t mean cutting out your partners. With Spryker’s platform model, you can collaborate with dealers and resellers, aligning on a consistent brand experience and driving shared growth across every channel.

Benefits

Unlock Growth With Direct-to-Consumer Commerce

Spryker’s D2C solution connects your operations, partners, and customers through a single scalable platform. It’s more than launching a new channel—it’s building a long-term growth engine that strengthens reseller relationships, improves efficiency, and creates standout customer experiences.

Channel Collaboration

Enable brands and resellers to operate side by side without conflict. Resellers can list inventory and manage fulfillment within your D2C storefront, turning potential channel tension into mutual growth opportunities.

Stronger Reseller Relationships

Keep resellers engaged with new revenue streams and value-added services like installation, support, or localized delivery. Empowering partners strengthens loyalty and aligns them with your long-term D2C strategy.

Better Customer Experiences

Let customers research and buy directly from a single branded destination. Centralizing the journey improves convenience and satisfaction while giving you real-time insights into buying behavior and preferences.

Improved Efficiency & Profitable Growth

Unify data and inventory visibility across channels to optimize production planning and distribution. Use these insights to deliver tailored offers, boost average order value, and scale your business sustainably.

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Analyst Recognition

Gartner Ranks Spryker #1 B2B Digital Commerce

In the 2024 Gartner® Critical Capabilities™ for Digital Commerce, Spryker was ranked the #1 platform for B2B Digital Commerce.

We strongly believe this recognition is based on extensive, independent research by Gartner, informed by daily conversations with businesses like yours. Gartner analysts deeply understand the challenges enterprises face and rigorously evaluate platforms to identify the solutions that best meet current market needs.

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“ Spryker works with our existing systems, while also aligning with where Ricoh sees itself in the D2C space in the future. This allows us to avoid being tied to a platform in five year’s time. ”

Cahir O'Doherty

Director Digital Marketing & Strategy

“ We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers, and Spryker delivered on our promise. ”

Dr. Mark Wever

Global Chief Digital Officer

Outcomes

Build a Collaborative, Customer-Centric D2C Ecosystem

Spryker’s D2C solution helps manufacturers expand direct sales without alienating resellers. By bringing everyone onto one flexible platform, you can strengthen channel relationships, improve operations, and deliver better customer experiences that drive growth and loyalty.

Improve Efficiency & Reduce Costs

Bring your reseller network onto your platform to streamline distribution and inventory management. Smarter operations reduce overhead, improve production planning, and lower inventory risks.

Strengthen Channel Collaboration

Turn channel conflict into collaboration. Resellers can list inventory, provide value-added services like installation and support, and benefit from new sales opportunities while staying integrated into your D2C model.

Boost Customer Satisfaction & Loyalty

Give customers direct access to your full product range in one branded destination. Empower them to transact where they research and discover products—driving loyalty through convenience, personalization, and real-time insights.

Drive Revenue & Accelerate Innovation

Gain visibility into buying behavior to offer more relevant products and increase average order value. With a modular commerce platform built for speed, you can launch, iterate, and scale quickly to stay ahead of market shifts.

See How Spryker Works

Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.

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Trusted by industry leaders worldwide

Capabilities

The Spryker Solution

Backed by years of experience in complex digital commerce, Spryker gives your teams the tools, processes, and partner integrations needed to deliver customized buying experiences at scale.

Spryker Capabilities

Spryker’s modular features give you precise control over how products are sold.
Marketplace Storefront
Merchant Portal
Operator Back Office
Product & Offer Management
Automated Order Splitting
Merchant Profiles
Commissions Engine
Approval Workflows
Agent Assist

Professional Services

Expert, partner-led consulting helps you define the right approach from day one.
Customer Journey Analysis
Business Model Challenge
Process Design Workshop
Capability Mapping
Operating Model Sparring
Operational Readiness Audit
Transformation Workshop

Technology Partners

Spryker works with best-of-breed technology partners to extend what your commerce platform can do.
Stripe
TreviPay
AWS
Channel Pilot
Tradebyte

Success Speaks for Itself

See how thriving businesses are using Spryker’s platform and out-of-the-box capabilities to sell direct to customers while avoiding channel conflict.

“ Daimler Truck Overseas wanted to bring their dealer transactions from offline to online with a B2B parts marketplace. They chose Spryker to digitize the buying experience while protecting existing dealer-customer relationships. ”

“ Grimme, a global leader in agricultural machinery, launched a one stop shop with Spryker to offer access to new and used machines, spare parts and services - all in one convenient experience. ”

“ Siemens Healthineers chose Spryker to deliver a seamless customer experience while driving more sales to its network by integrating distributors into its digital commerce ecosystem, resulting in greater flexibility for customers and more business for distributors. ”

Frequently Asked Questions

Find answers to commonly asked questions about Spryker’s D2C solution.

Yes. With Spryker’s role-based access control and modular architecture, resellers can manage their own catalogs, pricing, and fulfillment workflows, within the same instance you use. This lets you maintain governance while enabling independent partner operations.