B2B Marketplaces for Manufacturers
Marketplaces for B2B Manufacturers as Fast Lane to D2C Without Compromising Resellers
This guide will cover how manufacturers can go Direct-to-consumer while supporting their dealer network by taking a B2B marketplace approach. It includes the following (and more):-
The relevance and potential of B2B marketplaces
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Concrete use cases - how different types of manufacturers benefit from marketplace technology
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Value propositions for B2B manufacturers, resellers, and the end customer
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Explanation of marketplace features that benefit B2B manufacturers
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White Paper Overview
Compared to B2C and distribution and wholesale in B2B, manufacturers have lost time when it comes to embracing digital commerce. However, offering customers the convenience of online purchasing options is no longer a nice-to-have.
In this white paper you will learn:
The momentum of B2B marketplaces
Why a dealer network marketplace is a good option for you
How does a marketplace help manufacturers integrate D2C with their dealer network
What would a concrete marketplace setup look like
Who should read this white paper:
Manufacturers
Retailers
B2B Merchants
Get a sneak peek of the white paper below
The momentum of B2B marketplaces
B2B marketplaces have sprung up in direct reaction to consumer needs. The Covid-19 pandemic changed the landscape of commerce for both B2C and B2B businesses, accelerating digitization and forcing companies to adapt or risk failure. As B2B buying habits have become more closely aligned with those of B2C, buyers have discovered just how convenient marketplaces are as sales channels, and expectations to be able to buy directly in B2B are rising accordingly.
The total number of B2B digital commerce transactions is expected to overtake the total number of B2B direct sales transactions by the end of 2021.
Gartner, Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller
D2C – vital for success
Having a D2C channel is not entirely about the desire to sell directly to the consumer. It’s also about responding to the customer’s need for the most comprehensive product information – selling the products to them directly once they’ve found the information they need simply offers a convenient shortcut for your customer. And, potentially higher margins for your business.