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Innovating Together: Spryker’s Customer Advisory Board

The Spryker Customer Advisory Board (CAB) was established with the goal of involving existing customers in product development through sharing and exploration. This article explains how exactly the Spryker CAB works, what the benefits are for the entire customer base and introduces the board members for 2023.

Guido X Jansen
Guido X Jansen
Global Business & Technology Evangelist
25. Jan 2023
4 min read
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This group of hand-picked customers provides input for Spryker’s product and solution offering and steers the roadmap to benefit current and future customers. By working closely with the members of the Customer Advisory Board, Spryker aims to gain valuable strategic insights to identify new market and product opportunities, and replicate the success of its current customers. Discover more about the power of collaboration and customer-centricity with the Spryker Customer Advisory Board, where industry leaders come together to shape the future of digital commerce.

How Does the Spryker Customer Advisory Board Work?

Spryker’s customer base is defined by numerous sophisticated business models including B2C, B2B & marketplaces in various industries from manufacturing, healthcare, to automotive & consumer products. The Spryker CAB represents the Spryker customer base in a single snapshot. Members engage in open and honest discussions about product usage, industry trends, business and technical insights and their digital commerce goals in a no-pressure environment. Each member commits to a board position for 12 months, coming together on a regular basis in workshops and ideation sprints.

Guido X Jansen, Global Business & Technology Evangelist at Spryker, developed the framework for the Spryker Customer Advisory Board membership and format.

The Customer Advisory Board (CAB) is a great way to connect with other E-commerce leaders, and learn how they are solving current challenges in other industries. It’s a great opportunity for board members to help prioritize the Spryker roadmap, collaborate with peers, and increase everyone’s success with Spryker.

Guido X Jansen Global Business & Technology Evangelist at Spryker

Spryker Proudly Presents the 2023 Customer Advisory Board Members

Each board member brings a unique and valuable perspective to Spryker’s strategic understanding of digital commerce, providing Spryker’s leadership and product development teams with access to relevant market insights and trends.

Günther Kapfer, Head of Digital Transformation & E-Commerce at Haberkorn & Managing Director at Fluidify
Jochen Schoch, Head of IT Portals and E-Commerce Solutions at ZF Friedrichshafen AG
Martin Kousek, Bereichsleiter Organisation und Commerce at Meusburger Georg GmbH & Co KG
Maximilian Mauthe, Director of Product at New Flag GmbH
Michael Schlitzkus, Global IT Portfolio Strategist at Siemens Healthineers
Stefan Hammerl, Head of Corporate IT at Pfeifer Group
Fabian Koelliker, Head of Marketing at SWISS KRONO Group
Sebastian Wegscheider, Director Digital Marketing & E-Commerce at Amann Girrbach AG
Patrick Mayer, CEO at ALLES.AUTO AG

Meet the Spryker Customer Advisory Board!

See All Members

Fueling Innovation and Customer Success

The Spryker Customer Advisory Board plays a crucial role in allowing Spryker teams to actively engage with and understand its customers’ priorities. Every team at Spryker is excited to collaborate closely with the Spryker CAB and apply their insights to drive product development and customer success. Together with the rest of the Product team, Elena Leonova believes this close collaboration is vital in achieving greater customer success.

As a VP of Product, I am constantly fueled by the excitement of listening to customer feedback and incorporating it into our Product Roadmap. Our Customer Advisory Board is a strategic investment that allows us to gain a deeper understanding of our customers' needs and pain points. We value these sessions greatly as it helps us to constantly innovate and improve our products to ultimately deliver the best experience for our valued customers.

Elena Leonova VP of Product at Spryker

Why is This Great for ALL Spryker Customers?

The mission of the Spryker Customer Advisory Board is to help improve Spryker products and services for all customers, not just for the companies they work for. They are a diverse group of commerce companies, representing a wide range of business models, industries, countries, and revenue brackets.

Through insights and feedback from the CAB, Spryker can work towards improving its products and services for all customers. The hope for this year’s board is to form a collaborative and engaged team in order to achieve some concrete changes in 2023. However, there is a yearly selection round for a new board in order to ensure a diverse range of input and feedback.

Thanks to our 2022 Board!

The Spryker Customer Advisory Board was established in 2022, and we’d like to take this opportunity to thank our very first board members. Your insights and expertise have been vital to Spryker, and your participation helped to shape the direction of our 2022 roadmap and beyond. Thank you for your willingness to participate and share your experience and suggestions with us. We look forward to continuing to work together in the future!

Advancing Together

The establishment of the Spryker Customer Advisory Board represents Spryker’s commitment to actively involve our valued customers in the product development process through collaborative discussions and exploration. By working closely with the diverse members of the CAB, Spryker aims to gain valuable strategic insights, identify new market and product opportunities, and replicate the success of our current customers to drive customer-centric growth. We are thrilled to exchange with an engaged and collaborative Spryker Customer Advisory Board on an annual basis and to have the opportunity for more customers to join the board in the future.

Join the Spryker Community to learn more about upcoming community events, resources, and how you can get more involved.

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