Learn How To Scale Digital Commerce: 12 Digital Commerce Growth Strategies for 2023

In this white paper, we cover 12 Digital Commerce Growth Strategies that will help your business innovate, penetrate new markets, test and adopt new business models, and ultimately, leverage available and ever-evolving E-Commerce technologies.

Selling Direct to-Consumer (D2C)
Starting a Marketplace for Growth
Leveraging Social Shopping
Building a Community
... and 8 Other E-Commerce Growth Strategies

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Assess your Digital Commerce needs

Understand the strategies and technologies that you need to adopt to stay ahead.

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Why choose Spryker's digital commerce platform?

Headless Commerce
Modular Approach
Easy Integrations
Fast track innovation

Headless Commerce

The use of an application programming interface (API) to connect multiple platforms on the front-end, thereby making it easier for developers to create personalized experiences without having to make alterations on the back-end system. By decoupling the back-end functionalities from the front-end, it is easier to release new features that customers can access through multiple channels or storefronts such as mobile, social, wearables, voice assistants, and other IoT devices.

Modular Approach

Modularity means updating and adding features, front- or back-ends as needed based on your business needs. Utilize the entire Spryker system, only specific features, or integrate your preferred 3rd party systems, your business is never limited in what you can do or how you can grow. Launch MVP using only necessary features. Add, delete, and test new features easily without downtimes. Developers work in parallel allowing for faster implementation, testing, and better optimization—all for less internal cost

Easy Integrations

App Composition Platform

Try out 3rd party services in your online business in the most seamless, secure and curated way. With the simple click of a button, connect to payment service providers, search, and other third party integrations – no coding required!

Fast track innovation

Packaged Business Capabilities

Packaged Business Capabilities, or PBCs, are an assembly of functionalities that are grouped into larger clusters. All functionality should be encompassed within the PBC and no critical dependency to others should be given. Communication between the different PBCs and other systems should work based on an API infrastructure, to maximize speed and security. Compared to known Microservices, PBCs provide better governance by business users compared to costly and complex monitoring by IT experts.

Frequently Asked Questions About Digital Commerce

What is headless commerce?
Headless commerce is an approach to e-commerce architecture that decouples the front-end and back-end of a web store, allowing businesses to use different technologies and tools for different parts of their e-commerce platform. This can help improve flexibility, scalability, and customization options.
- Headless commerce separates the front-end and back-end components of an e-commerce platform.
- The front-end and back-end communicate through APIs, which allows for greater flexibility and customization.
- Businesses can use different tools and technologies for each component, enabling them to easily add or remove features without disrupting the entire system.
- Headless commerce allows businesses to provide a seamless, personalized user experience across different channels and devices.
- This approach can help businesses stay agile and adapt to changing market needs.
What is composable commerce?
Composable commerce is a newer approach to e-commerce architecture that focuses on using modular, interoperable components to build a flexible and scalable e-commerce platform. It allows businesses to assemble and customize their e-commerce stack using best-of-breed solutions and APIs.
- Composable commerce is an architecture approach used in e-commerce that enables businesses to compose their commerce solutions using modular components.
- With composable commerce, businesses can easily add or remove functionalities, services, and integrations as needed.
- This approach allows businesses to create a tailored solution that fits their unique needs and can evolve over time.
- Composable commerce enables businesses to integrate multiple channels, such as web, mobile, social media, and voice assistants, into a seamless omnichannel experience.
- This approach can help businesses improve operational efficiency, reduce time-to-market, and increase customer satisfaction.
How does headless commerce differ from composable commerce?

Headless commerce and composable commerce share some similarities, such as a focus on flexibility and customization. However, headless commerce typically refers to the decoupling of the front-end and back-end, while composable commerce refers to the use of modular, interoperable components to build an e-commerce platform.
What are some benefits of using headless commerce and composable commerce?
Both headless commerce and composable commerce can offer several benefits to businesses, including greater flexibility, scalability, and customization options. They can also allow for faster development and deployment of new features and functionality, and can make it easier to integrate with other systems and tools.
- Customization: Headless commerce allows businesses to create custom, unique front-end experiences without being limited by the pre-built templates of traditional platforms.
- Scalability: Headless commerce is highly scalable and can handle large volumes of traffic, transactions, and orders, making it ideal for fast-growing businesses.
- Omnichannel Experience: Composable commerce allows businesses to offer a seamless, omnichannel experience to their customers, as they can easily integrate multiple channels such as web, mobile, social media, and voice assistants.
- Improved Time-to-Market: With a headless approach, businesses can bring new products and features to market faster since they can easily add new services and functionalities without disrupting the core system.
- Cost-Effective: Headless and composable commerce enables businesses to reduce development and maintenance costs as they can reuse existing back-end systems and focus on building the front-end user experience.
Are there any downsides to using headless commerce or composable commerce?

While headless commerce and composable commerce can offer several benefits, they may not be the best choice for every business. They can require more technical expertise to manage and maintain, and businesses may need to invest in additional tools and resources to make the most of the approach.
Why is Spryker an ideal choice for a Digital Commerce platform?
Spryker is an ideal choice for a Digital Commerce platform for several reasons:

Flexibility and Customization: Spryker’s modular architecture enables businesses to tailor their e-commerce platform to meet their unique requirements. Its flexible design allows for seamless integration with various third-party systems, ensuring smooth operations across diverse digital commerce processes.

Scalability: Spryker is designed to support the growth of your business, handling increased traffic, larger product catalogs, and expanding customer bases with ease. As your digital commerce needs evolve, Spryker can scale to accommodate the growing demand while maintaining a seamless experience for your customers and team.

Feature-rich Platform: Spryker offers a wide range of features tailored to digital commerce, such as personalized recommendations, targeted promotions, and advanced search capabilities. These features enable businesses to offer an engaging and customized experience to their customers, driving sales and customer loyalty.

Robust API: Spryker’s powerful API enables seamless integration with critical business systems such as ERP, CRM, and marketing tools. This ensures that all components of your digital commerce ecosystem can communicate effectively, resulting in streamlined and efficient operations.

Omnichannel Capabilities: With Spryker’s omnichannel capabilities, businesses can provide a consistent and seamless experience to their customers across multiple channels, including web, mobile, and physical stores. This unified approach helps organizations stay competitive in today’s digital landscape.

Strong Ecosystem and Support: Spryker boasts a robust ecosystem of partners, developers, and resources to help businesses maximize the potential of their platform. From implementation to ongoing support and maintenance, Spryker’s community and support services ensure that your digital commerce platform remains up-to-date and efficient.

Comprehensive Commerce Suite: Spryker’s Commerce Suite provides an extensive set of tools for managing various aspects of digital commerce, from product information management and order management to customer segmentation and targeted marketing efforts.

In summary, Spryker’s flexibility, scalability, feature-rich platform, robust API, omnichannel capabilities, strong ecosystem, and comprehensive commerce suite make it an ideal choice for businesses looking to build a successful digital commerce platform.

Learn from Spryker Customers

We accelerate businesses just like yours.

We want to become the Amazon for the component trading industry. Customers have been suffering from a lack of transparency for too long. It’s time to remove borders and sell and purchase components through an e-commerce marketplace.

Yashar Shahabi

Senior Vice President Digital Solutions, Sourceability LLC
"At peak times, we record, on average, 4,000 to 4,800 orders a day. And there’s always surges and spikes – like just before order cutoff time when all of our customers log in at once. And with 8,000 users, as we have in the shop, that can mean a fair amount of traffic. Our shop system must be able to handle this surge in demand."

Gérard Georges
With Spryker, we found a perfect partner who was able to deliver the new e-commerce sales platform that we needed while sticking to the challenging timeline of less than three weeks.

Jens Brech

Director of Customer Experience and Network Quality at Toyota Germany
"Throughout our evaluation, Spryker was the one technology fulfilling over 90% of our high-complex use cases from the get-go. And it’s paid off so far!"

Jochen Hostalka
We use the Spryker solution as a front-end tool and connect it to our back-end systems via our APIs. The motivation for this cooperation was to amplify our technology, to scale faster and to provide our customers with this diversified range of functions.

Timo Salzsieder

CIO/CSO at METRO AG and CEO at METRONOM

Read their story ➜
We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers and Spryker delivered on our promise.

Mark Wever