Spryker for MedTech
Digital Commerce in the Medical Technology Industry
The healthcare sector is quickly going through a digital transformation. Many Medical Technology companies have been employing telesales to sell medical devices or pharmaceuticals since the 1990s, which saw a drop in market share due to digitalization and increasingly tech-savvy competition. Buyers in the MedTech B2B space increasingly expect an easy, online experience on any device, mirroring their journey when shopping for personal products. By leaving the traditional single sales channel behind, MedTech businesses can communicate directly with the consumers, generate sales, increase efficiency and save time. But MedTech manufacturers must find ways to adjust to the market developments and create a convincing digital customer experience.
Time to market:
- Fast go-live (MVP)
- Stay ahead of the competition
Time Cost of Ownership:
- Lean system means lower costs
- All necessary B2B features (and more!) out of the box
Return on Investment:
- Fast market entry
- Easy scalability of the business
Discover our Spryker Features for Your Medical Technology Business
Reflect the complex nature of the B2B business with Customer Specific Prices and Volume Prices for bulk purchases and increased profits.
Increase your store’s attractiveness by displaying and managing the necessary information of your product with a comprehensive Product Management system, which includes Product Labels and Attributes.
Improved customer convenience advanced Search & Filter features like auto-suggestion and auto-completion.
Increase your store’s attractiveness by displaying and managing the sophisticated information with an intricate category structure and a comprehensive Product Management System.
Additional Industry Insights
Pharmaceuticals White Paper
View White Paper
The diverse market in Europe has long been a hindrance to the expansion of the mail-order pharmacy business model. Restrictive policies prevented any ability to plan out this business model in the prescription segment. But things are changing now. Customer requirements are no longer limited to good advice. The digital pharmacy customer expects the following above all: a high degree of convenience, intuitive and quick searches for products and information, 24/7 service, and simple prescription management.