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Industry - Medical Technology

How can Medical Technology Companies Excel in Digital Transformation?

The healthcare sector is quickly going through a digital transformation. Many Medical Technology companies have been employing telesales to sell medical devices or pharmaceuticals since the 1990s, which saw a drop in market share due to digitalization and increasingly tech-savvy competition. Buyers in the MedTech B2B space increasingly expect an easy, online experience on any device, mirroring their journey when shopping for personal products. By leaving the traditional single sales channel behind, MedTech businesses can communicate directly with the consumers, generate sales, increase efficiency and save time.

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How can Medical Technology Companies Adapt to the Current Situation?

Optimize Frontend

Increase your store’s attractiveness by displaying and managing the sophisticated information with an intricate category structure and a comprehensive Product Management System.

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Increase Profits

Reflect the complex nature of the B2B business with Customer Specific Prices and Volume Prices for bulk purchases and increased profits.


Increase your store’s attractiveness by displaying and managing the necessary information of your product with a comprehensive Product Management system, which includes Product Labels and Attributes.

Customer Convenience

Improved customer convenience advanced Search & Filter features like auto-suggestion and auto-completion.

Customer Stories

Our medical technology customers have achieved amazing results with Spryker

In our strategy, we put our customers into the center - therefore we defined “SENSE” as our mission.

Jochen Hostalka | SVP IT & Enterprise Services, Siemens Healthineers View Case Study

We were looking for a future-proof and dynamic software solution and are pleased to have found another strong cooperation partner for our digital future in Spryker.

Christian Ermer | Chief Marketing Officer, Amann Girrbach View Press Release

Page Last Updated: Jan 2023

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