The Whys and Hows of Headless Commerce

Connect to your customers wherever they are, on whatever device they are using, all while delivering a unified experience that’s unique to every customer. Learn more on how and why you should go headless today.

Transform your business with Headless Commerce

  • Omnichannel experiences
  • Expand your presence
  • Speed and flexibility
  • Increase personalisation
  • Fast track innovation
Omnichannel experiences

Omnichannel experiences

Multiple touchpoints allow for a more seamless customer journey, and help you to reach customers on various channels without major architectural changes.

Increase profit margins spryker icon
Expand your presence

Expand your digital presence

Be present on any digital device, anywhere in the world at any moment.

Speed and flexibility

Speed and flexibility

Customize your storefront flexibly and develop as many front-end interfaces as you need without fearing unintended changes to back-end systems.

Increase personalisation

Increase personalisation

Create custom experiences and refine them as time progresses. Reach your customers on the channels they utilize the most.

Fast track innovation

Fast track innovation

Adopt new technologies quickly to always meet the latest customer demands.

Frequently Asked Questions About Headless Commerce

  • What is Headless Commerce?

    Headless Commerce is an approach to e-commerce where the front-end and back-end of a web store are decoupled, meaning they are built and managed separately. This allows businesses to use different technologies and tools for different parts of their e-commerce platform, and can help improve flexibility and scalability.

  • What are the benefits of using Headless Commerce?

    Headless Commerce can offer several advantages over traditional e-commerce approaches, including greater flexibility, faster page load times, improved performance, and the ability to create more personalized user experiences. Additionally, because the front-end and back-end are separate, it can be easier to make changes to one without impacting the other.

  • How does Headless Commerce differ from traditional e-commerce?

    In traditional e-commerce, the front-end and back-end are tightly coupled, meaning they are built and managed as one unit. This can limit flexibility and scalability, as businesses may be limited in their choice of technologies and tools. In contrast, Headless Commerce separates the front-end and back-end, allowing for greater customization and flexibility.

  • What are some examples of businesses using Headless Commerce?

    Many businesses are adopting Headless Commerce as a way to improve their e-commerce platforms. Some examples include: Nike, which uses a Headless Commerce approach to power its SNKRS app; Lululemon, which uses Headless Commerce to create personalized customer experiences; and Nespresso, which uses Headless Commerce to create a seamless shopping experience across multiple channels.

  • Are there any downsides to using Headless Commerce?

    While Headless Commerce can offer several benefits, it may not be the best choice for every business. Because the front-end and back-end are separate, it can require more technical expertise to manage and maintain, and businesses may need to invest in additional tools and resources to make the most of the approach.

Learn from Spryker Customers

We accelerate businesses just like yours.

  • We want to become the Amazon for the component trading industry. Customers have been suffering from a lack of transparency for too long. It’s time to remove borders and sell and purchase components through an e-commerce marketplace.

    Yashar Shahabi

    Senior Vice President Digital Solutions, Sourceability LLC

  • "At peak times, we record, on average, 4,000 to 4,800 orders a day. And there’s always surges and spikes – like just before order cutoff time when all of our customers log in at once. And with 8,000 users, as we have in the shop, that can mean a fair amount of traffic. Our shop system must be able to handle this surge in demand."

    Gérard Georges

  • With Spryker, we found a perfect partner who was able to deliver the new e-commerce sales platform that we needed while sticking to the challenging timeline of less than three weeks.

    Jens Brech

    Director of Customer Experience and Network Quality at Toyota Germany

  • Thanks to Spryker's flexible and modular architecture, we were able to implement the launch and further development using an agile MVP approach. We couldn't find any other provider that had the solid API-first approach with the combination of mobile app and merchant platform in this form, and we are excited to be able to now fully dedicate ourselves to Durst's growth.

  • "Throughout our evaluation, Spryker was the one technology fulfilling over 90% of our high-complex use cases from the get-go. And it’s paid off so far!"

    Jochen Hostalka

  • We use the Spryker solution as a front-end tool and connect it to our back-end systems via our APIs. The motivation for this cooperation was to amplify our technology, to scale faster and to provide our customers with this diversified range of functions.

Want to Know More About Headless Commerce?

Visit our Product Portal and find in-depth information regarding all available Spryker products, features and solutions for your business.

Headless Commerce Capabilities

Headless Commerce Feature Glossary

Spryker Technology

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