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INDUSTRIES | CPG

How can CPG Manufacturers Excel in Digital Transformation?

Digital commerce for CPG Manufacturers means a variety of opportunities and changes. The key to a successful business is the customer, and digitalization is redefining the roles and expectations of the seller and the customer. Subscription models, omnichannel approaches, and click & collect are just a few of the many trends that drive the unprecedented convenience of a digital customer journey.

Spryker empowers CPG Manufacturers with comprehensive B2B and D2C e-commerce solutions, enabling seamless connections with customers and businesses, driving enhanced customer experiences, and fostering business growth.

Read the CPG Playbook
Icon of a basket with an apple, a bottle, and a slice of pizza, set on a diamond-shaped background with glowing blue circular borders, illustrating the essence of CPG commerce.

Contemporary Challenges for CPG Manufacturers

With complex ordering and approval processes, as well as a lack of centralized procedures, CPG manufacturers may think digital transformation is too difficult to undertake. Partnering with the right platform can help solve common challenges.

Supply Chain
Disruptions

From disruptions in logistics and transportation to inventory shortages or delays, ensuring supply chain resilience and responsiveness becomes crucial to meet customer demands and maintain operational efficiency.

Customer Experience and Personalization

CPG manufacturers often struggle to deliver exceptional experiences and personalization in digital commerce, requiring tailored recommendations, optimized interfaces, and seamless post-purchase support for satisfaction, loyalty, and repeat purchases.

Direct-to-Consumer (D2C) Strategies

Implementing D2C sales models poses challenges for CPG manufacturers, including building e-commerce platforms, efficient order fulfillment, and navigating marketing and customer acquisition in a competitive digital landscape.

Omni-channel
Retailing

CPG manufacturers struggle with synchronizing their presence across multiple channels, integrating inventory, pricing, and promotions while maintaining consistent messaging and balancing inventory visibility and order fulfillment.

Commerce Opportunities for CPG

Boost Revenue and Efficiency With Digital Technologies

  • eB2B
  • Marketplace
  • Multi-brand
  • Attach-play
eB2B

Take advantage of eB2B

eB2B, the digitization of business-to-business transactions, is crucial for CPGs as it offers significant opportunities for growth and improved customer experiences. CPG companies need modern solutions to meet the demands of B2B buyers seeking seamless and convenient transactions.

Spryker helps CPGs thrive in eB2B by providing streamlined interfaces, personalized catalogs, and data insights, enabling optimized sales strategies, increased customer satisfaction, and higher loyalty.

Screenshot of a business unit management interface with a sidebar highlighting the 'Business Units' section. The page shows various business unit options under 'Spryker Systems,' ideal for managing your buy-side marketplace operations.
Marketplace

Launch a B2B Marketplace

CPG companies can become industry leaders by launching a B2B marketplace, expanding their product portfolio and streamlining assortments. With direct customer access and data insights, CPGs can improve products, increase revenue, and enhance the overall customer experience.

Spryker supports CPG companies in establishing and running their B2B marketplace, enabling them to efficiently manage their marketplace operations and drive growth.

A woman stands in front of a whiteboard with diagrams and text, gesturing while speaking about the Spryker marketplace, overlaid with a graphic of a computer monitor displaying a rising graph and dollar sign.
Multi-brand

Create a Multi-brand platform

CPG manufacturers can succeed in a multi-brand scenario by launching a flexible platform that accommodates brand-specific customizations while maintaining core competencies. This approach enables faster time-to-market, efficient inventory management, and an improved customer experience.

Spryker supports CPG companies in implementing modular and customizable architectures for multi-brand platforms, enhancing brand coexistence and customer satisfaction.

A man using a laptop on the left and a webpage displaying various tablet products with filtering options for price, label, color, brand, and merchant on the right—an ideal setup to avoid channel conflict.
Attach-play

Tap into Attach-play opportunities

The 'attach-play' strategy enables CPG manufacturers to monetize their existing digital assets by adding transactional capabilities. By overlaying e-commerce functionalities onto high-traffic websites or popular apps, CPGs can capitalize on engaged audiences and generate revenue through transactions.

Spryker offers a cost-effective and fast solution for implementing these capabilities without rebuilding existing systems, maximizing the use of resources and capturing opportunities from qualified user bases.

Person sitting on a chair with a laptop, smiling. Beside them is an overlay graphic of communication icons, including a speech bubble with a thumbs-up and a heart, showcasing the ease of digital self-service.

The CPG Playbook

A Guide to Navigating the Future of CPG Business

The CPG industry is changing due to B2B digital technologies and consumer preferences, requiring companies to adapt to stay competitive by providing personalized experiences. That's why we have launched The CPG Playbook as a guide for navigating the new digital landscape.

  • Insights into the latest trends and best practices in CPG, with a focus on B2B companies and their unique needs and challenges.
  • Advice and insights on everything from e-commerce and supply chain management to marketing and customer experience.
  • Tips and strategies for driving growth and success in the digital era, with a particular emphasis on creating compelling e-commerce strategies.

Access the Playbook
Infographic titled “CPG Commerce Cheat Sheet” with sections on different topics such as Commerce Organization Chart, Digital Commerce Skill Chart, Digital Commerce Terms Explained, Keys to D2C Success, Emerging Commerce Technologies, and various KPIs.

Innovative Use Cases for CPG Manufacturing

View Use Cases
  • A user profile page on a website is displayed prominently, with a character resembling an anthropomorphic gazelle in a suit standing to the left. A storefront icon is visible in the background, hinting at CPG commerce possibilities.

    Marketplace Extension

    A limited product offering is not able to satisfy all customer’s needs. Attract more customers by adding third-party complementary products and services to your marketplace with minimal investment.

    Learn more ➜

  • A user interface showcasing the product page of a wireless mouse with login prompts for price information, accompanied by a cartoon animal character on the left, seamlessly integrating commerce solutions for automotive enthusiasts.

    Addressing Channel Conflict

    Reap the rewards of D2C while maintaining good relationships with your dealer network by transforming your conflict into a partnership

    Learn more ➜

  • A dancing animal, resembling an antelope or oryx, stands upright with arms raised. Surrounding it are digital icons representing user data and CPG commerce storefronts on a white background.

    Multi-Brand Marketplaces

    Multi-Brand Marketplaces are able to give your business a competitive advantage by providing a one-stop shop and better customer experience. This will generate higher revenue potential through an improved customer lifetime value.

    Learn more ➜

  • A digital user interface with options for managing users, business units, and roles is displayed beside a standing goat mascot, symbolizing the efficiency of CPG commerce solutions.

    Buy-side Marketplace

    Supply chains currently face disruption for multiple reasons. Businesses need to streamline the purchasing process and gain access to a broader range of suppliers and products.

    Learn more ➜

  • A digital overview of orders is displayed on a screen. The interface shows various columns including order numbers, statuses, and dates. A bovine figure stands to the left of the screen, posed with crossed arms, overseeing the efficient tracking of industrial goods.

    Cost Efficiency Through Order Process Automation

    Digitization can significantly cut costs while enabling your business to keep up with the growing demands of the B2B digital purchasing process.

    Learn more ➜

  • A screenshot of a Spryker interface displaying the "Roles" section under "Business Units" with an animated goat jumping in the foreground, adding a lively touch to the usually subdued world of industrial goods.

    Lower Operational Costs Through Self-Service

    Recessions, inflation, pandemics, wars – they are all ultimately out of our control. The key to weathering any storm is ensuring that your company is efficient and cost-effective.

    Learn more ➜

Success speaks for itself. Just ask our customers.

Our CPG customers have achieved amazing results with Spryker

Spryker powered ROSE Bikes to achieve 100% online sales growth with their MVP online shop

100%+
YoY Online Sales
300%
Faster Page Load
€102M
Revenue

"The old shop was getting a bit long in the tooth and the release cycles were becoming longer and longer. This was causing an increasing backlog of projects. Content commerce was not possible, the mobile conversion was not satisfactory and the loading times were no longer up-to-date. So we started looking for a new solution."

Thorsten Heckrath-Rose CEO
A website interface displays a cycling webshop with images of cyclists and cycling products, highlighting the commerce benefits for enthusiasts. A smartphone screen shows the mobile version of the same business.
Read Story
A website interface displays a cycling webshop with images of cyclists and cycling products, highlighting the commerce benefits for enthusiasts. A smartphone screen shows the mobile version of the same business. story icon

The Mexican CPG seller Mercado Mayco decreased their operating costs by 10x through process optimization.

6,300
SERVED STORES
6
Months To Launch
50%
Online Revenue Share

"We researched Gartner’s Magic Quadrant for digital commerce and quickly identified Spryker as a top option. Spryker's headless model offers us the capability to launch a lot of strategies with great speed. This partnership will enable us to be at the forefront of digital commerce innovation for the benefit of our customers."

José Manuel Esparza Head of Digital Commerce
Mercado Mayco App Interface
Read Story
Mercado Mayco App Interface story icon
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Digital Commerce Resources

Learn more about CPG Commerce Trends

D2C Study: How does D2C become a key profit driver?

Together with Swiss Post and the University of St. Gallen, Spryker analyzed the D2C market and asked 15 companies with end-customer stores about their views, experiences, goals and best practices regarding D2C. Download the full D2C Study to learn more

Read Study
A diagram depicting the three levels of D2C (Direct to Consumer) maturity: Beginner (Cluster 1: D2C Follower), Intermediate (Cluster 2: D2C Strategist), and Experienced (Cluster 3: D2C Leader), illustrating how D2C becomes a profit driver at each stage.
A person in a light-striped shirt and glasses is talking on the phone while standing next to a table with open cardboard boxes in what appears to be a warehouse, indicative of CPG commerce activities.
Blog Post

The Benefits & Challenges of Manufacturers Trading Directly Online (D2C)

Read Post
Cover of a Spryker guide titled "Why a B2B Marketplace on Spryker is Your Next 10x Initiative" with a subtitle about setup, requirements, benefits, and forecasts for the manufacturing industry.
Commerce Guide

Why a B2B Marketplace on Spryker is your Next 10x Initiative

Read Guide
Employee Adopting Digital Transformation
Blog Post

True Digital Transformation in E-Commerce: What Does This Look Like?

Read Post

See how Spryker can work for your business.

Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.

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