Share this Article
Geometric dark patterns Collage of a doctor analyzing scans on a monitor, an MRI machine, and a robotic medical device showcasing advanced medical technology on a black background.

Industry - Medical Technology

How can Medical Technology Companies Excel in Digital Transformation?

The healthcare sector is quickly going through a digital transformation. Many Medical Technology companies have been employing telesales to sell medical devices or pharmaceuticals since the 1990s, which saw a drop in market share due to digitalization and increasingly tech-savvy competition. Buyers in the MedTech B2B space increasingly expect an easy, online experience on any device, mirroring their journey when shopping for personal products. By leaving the traditional single sales channel behind, MedTech businesses can communicate directly with the consumers, generate sales, increase efficiency and save time.

Request MedTech Demo

Trusted by top companies in the Medical Technology industry:

Trusted by top companies for their commerce needs:

Transform your Medical Technology Business with Spryker

Time to Market:

  • Fast go-live (MVP)
  • Stay ahead of the competition

Total Cost of Ownership:

  • Lean system means lower costs
  • All necessary B2B features (and more!) out of the box

Return on Investment:

  • Fast market entry
  • Easy scalability of the business

Geometric shape background

Stay tuned & never miss new Insights again.

Sign up Today

How can Medical Technology Companies Adapt to the Current Situation?

Optimize Frontend

Increase your store’s attractiveness by displaying and managing the sophisticated information with an intricate category structure and a comprehensive Product Management System.

A laptop screen displays the Somero website on an e-commerce page for cameras and camcorders. There are images and listings for various cameras like Canon EOS 5D, films, and binoculars. The navigation menu and category section are also visible on the left.
Geometric shape background

Learn more about what digital commerce can do for your business by checking out Spryker's Product Portal.

View Product Portal

Increase Profits

Reflect the complex nature of the B2B business with Customer Specific Prices and Volume Prices for bulk purchases and increased profits.

Customizability

Increase your store’s attractiveness by displaying and managing the necessary information of your product with a comprehensive Product Management system, which includes Product Labels and Attributes.

Customer Convenience

Improved customer convenience advanced Search & Filter features like auto-suggestion and auto-completion.

Customer Stories

Our medical technology customers have achieved amazing results with Spryker

In our strategy, we put our customers into the center - therefore we defined “SENSE” as our mission.

Jochen Hostalka | SVP IT & Enterprise Services, Siemens Healthineers View Case Study

We were looking for a future-proof and dynamic software solution and are pleased to have found another strong cooperation partner for our digital future in Spryker.

Christian Ermer | Chief Marketing Officer, Amann Girrbach View Press Release

Page Last Updated: Jan 2023

A black background with green outlined squares of various sizes positioned sporadically, reminiscent of a Spryker Marketplace layout.

Digital Commerce Resources

Learn more about Spryker Commerce Solutions

7 Success Factors of B2B Marketplaces to Make Sure your Business Triumphs

Marketplaces are a huge area of growth potential for the B2B space, with room for early adopters to claim the top spot in their industry. There are very few dominant players in the B2B marketplace landscape so far. While most companies are not keen to launch broad marketplaces because of competition from the giants, there is a unique opportunity for B2B businesses to corner the market of a specific vertical.

Read Whitepaper
Success Stories whitepaper cover
Headless for B2B Industries
Blog Post

Is Headless Really Relevant for B2B Industries?

Read Post
Cover of a Spryker guide titled "Why a B2B Marketplace on Spryker is Your Next 10x Initiative" with a subtitle about setup, requirements, benefits, and forecasts for the manufacturing industry.
Commerce Guide

Why a B2B Marketplace on Spryker is your Next 10x Initiative

Read Guide
Employee Adopting Digital Transformation
Blog Post

True Digital Transformation in E-Commerce: What Does This Look Like?

Read Post

See how Spryker can work for your business.

Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.