Industry - Medical Technology
How can Medical Technology Companies Excel in Digital Transformation?
The healthcare sector is quickly going through a digital transformation. Many Medical Technology companies have been employing telesales to sell medical devices or pharmaceuticals since the 1990s, which saw a drop in market share due to digitalization and increasingly tech-savvy competition. Buyers in the MedTech B2B space increasingly expect an easy, online experience on any device, mirroring their journey when shopping for personal products. By leaving the traditional single sales channel behind, MedTech businesses can communicate directly with the consumers, generate sales, increase efficiency and save time.