Use case hero A graphic with an icon of a computer monitor displaying a user's profile and a magnifying glass, symbolizing digital self-service. The background features a diamond shape with green and blue accents, creating a modern look.

Digital Self-Service

Transform fragmented customer interactions into seamless, unified experiences. A Digital Self-Service portal is a one-stop shop that increases aftersales efficiency, enhances customer satisfaction, and drives profitable growth.

Spryker empowers both sales teams and customers by delivering a single, integrated platform that optimizes the customer experience and increases customer lifetime value. 

 

Read More
Menu
  • Overview
  • Benefits
  • Business Value
  • Spryker Capabilities

OVERVIEW

Optimize the Customer Journey with Spryker

Digital Self-Service empowers your customers with a centralized portal that manages their aftersales journey. It offers complete visibility into the business relationship, ensuring effortless interactions and satisfaction to support the customer lifecycle.

By centralizing customer, transaction, and product data into a single interface, a Digital Self-Service portals put your buyers in control, offering an intuitive, frictionless experience that builds long-term loyalty.

Screen display showing a user management interface with options to create users and enable features. A zebra character holds a chart.

Key Benefits of a Digital Self-Service Portal

Today's B2B customers expect convenience, personalization and efficiency. A Digital Self-Service portal delivers that by offering a streamlined solution that empowers your buyers with all the information and tools they need in one place, while keeping the sales team closely engaged.

Holistic Information Access

Customers gain instant access to their complete list of assets, order history, interactions, audit trail, and related documents, making decision-making faster and more informed.

Enhanced Personalization

Tailor every interaction with personalized catalogs based on existing assets, increasing customer engagement and loyalty while driving higher conversion rates.

Cost-Efficient Operations

By streamlining customer relationship management and reducing the need for offline interactions, you can save valuable time and resources and focus on high-value tasks instead.

Seamless Convenience

Provide your sales team and customers with the convenience of managing assets, orders, support cases, and more from a single, intuitive portal—boosting satisfaction and reducing cost to serve.

Analyst Recognition

Pair up with a recognized Leader in Digital Commerce

The self-service revolution is transforming B2B commerce, and we believe, Gartner has taken note by emphasizing the growing importance of self-service in their independent research and strategic recommendations.

To us, Spryker’s position as a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce, positioned furthest for Completeness of Vision, highlights our ability to anticipate and meet evolving buyer needs. This position is accompanied by our #1 ranking in the B2B Digital Commerce use case in the 2024 Gartner® Critical Capabilities for Digital Commerce which we think reinforces our focus on enabling businesses to deliver frictionless, scalable buyer experiences.

The bar chart, aligned with the Gartner Magic Quadrant 2024, illustrates product scores for B2B digital commerce. Spryker leads at 4.32, followed by Oro at 4.02, while other scores range from 3.97 to 2.58. Notably, Salesforce (B2C Commerce) remains unscored.

Unlock Greater Business Value with Digital Self Service

A digital Self-Service portal is designed to transform the customer journey and aftersales process. By centralizing all customer data and interactions into a single platform, this solution delivers significant value across your organization.

  • Person smiling while sitting with a laptop. Overlaid graphic of chat icons with thumbs up and heart symbols.

    Drive Customer Satisfaction & Loyalty

    Customers gain autonomy with 24/7 access to personalized information, offers, integrated chat, and support across every stage of the journey, building trust and strengthening their commitment to your business.

  • A dancing goat wearing sunglasses points towards a money icon on a digital background.

    Enhance Sales Team Efficiency

    Empower your sales team with a unified, user-friendly platform to engage customers with real-time collaboration tools, share insights, and coordinate the entire aftersales process, allowing them to reduce manual work, focus on higher-value activities, and cut operational costs.

  • A taxidermy oryx stands beside an upward-trending financial chart, with a dollar symbol. The image combines themes of wildlife and economic growth.

    Increase Revenue & Share of Wallet

    With a wealth of customer data all in one place, you can deliver personalized catalogs, enable service appointment bookings, and create upsell opportunities that increase revenue and drive growth.

  • A woman smiles in an inset image over a software interface displaying roles and permissions. Icons below indicate options for quick order, shopping lists, and a shopping cart.

    Maximize Operational Efficiency for Buyers & Sellers

    Customers benefit from a convenient 'one-stop portal’ that allows them to manage orders, shipments, and aftersales support resulting in faster, more efficient buying and customer support experiences.

  • Person smiling while sitting with a laptop. Overlaid graphic of chat icons with thumbs up and heart symbols.
  • A dancing goat wearing sunglasses points towards a money icon on a digital background.
  • A taxidermy oryx stands beside an upward-trending financial chart, with a dollar symbol. The image combines themes of wildlife and economic growth.
  • A woman smiles in an inset image over a software interface displaying roles and permissions. Icons below indicate options for quick order, shopping lists, and a shopping cart.

The Spryker Solution

LEARN HOW SPRYKER & OUR PARTNERS ENABLE THIS USE CASE AND YOUR SUCCESS

Spryker
Capabilities

  • Invoice Management
  • Quotation & Offer Management
  • Account-specific Products & Pricing
  • Configurable Bundles
  • Approval Processes

Success
Enabling

  • Customer Journey Analysis
  • Process Digitization Mapping
  • Operating Model
    Sparring
  • Process Design Workshop

Technology
Partners


Customers with this Use Case

RESOURCES

Find out more

Empower B2B Sales with a Seamless Self-Service Portal

Spryker transforms fragmented B2B interactions into seamless, unified experiences, optimizing aftersales and driving growth. Learn more about how our Self-Service Portal empowers customers with autonomy to place orders, track shipments, and manage accounts—all while keeping your sales and support teams connected.

READ MORE
Person sitting at a desk, smiling, in front of a large computer monitor displaying spreadsheets. The room is illuminated with blue and purple lights.
A colorful, abstract digital representation of a financial graph with fluctuating data points and grid lines, illuminated in neon hues of pink, purple, blue, and green, reflecting the dynamic complexities of supply chain management.
MARKET TRENDS

Top 5 Takeaways from Spryker EXCITE: Turning Volatility into Value

Read more
The webpage features the Jungheinrich logo against a warehouse backdrop, with a login button and a display of spare parts. The German text invites users to register online for original spare parts, highlighting the convenience of digital self-service options.
CASE STUDY

Jungheinrich’s Unlimited Digital B2B Growth

Read more
An anthropomorphic goat in a thinking pose stands beside an illuminated cube featuring a three-star rating above three human icons, illustrating b2b ecommerce dynamics.
SOLUTIONS

B2B Commerce Solution

Read more

See Spryker in action.

Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.