Hilti – International Expansion with the MVP
Operates in 139 countries
€5 bn revenue in 2018
Founded in 1941
The multi-billion dollar multinational develops, manufactures and markets products for construction, building maintenance and mining. The product range is mainly targeted at businesses.
Innovation as Corporate Essence
Hilti’s philosophy took the business to an innovation-first approach that already started in 1957 when they sold the world’s first powder-actuated tool. Pre-millennial, and as an early adopter of e-commerce, Hilti extended their offline services to online in 1999.
Considering the business’ vast market coverage, moving fast and experimenting with international expansion is key. Entering a market as one of the first providers and establishing the Hilti brand has helped the B2B player become one of the leading brands in construction and mining.
MVP Approach in African Markets
The Spryker Commerce OS has enabled Hilti to drive international expansion in a fast and cost-effective manner, launching new African country stores within a matter of days.
Following a minimum viable product approach, for each market Hilti is testing the waters with an individual solution before replicating and scaling successful practices and rejecting less successful initiatives.
Launching country-specific stores that are tailored to the individual requirements in each market, the different Hilti stores have been designed in a very customer-centric way.
Offering a tailored solution for different markets
With different widgets to feature products and other content prominently
To make targeted product search quick and relevant
With a focus on the most relevant features and based on the MVP approach, Hilti can quickly advance its African expansion strategy with minimal resources.
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