Hilti on course for international expansion - Spryker
MVP with the Spryker Commerce OS

Hilti on course for international expansion

  • Operates in 139 countries

  • €5 bn revenue in 2018

  • Founded in 1941

Case Details

The multi-billion Euro Hilti Group develops, produces and sells products for the construction industry. The product and service range is mainly for professionals and is therefore aimed at the B2B market.

Innovation as Corporate Essence

Hilti’s philosophy took the business to an innovation-first approach that already started in 1957 when they sold the world’s first powder-actuated tool. Already in 1999 Hilti extended its offer in the direction of online trading and is thus one of the “early adopters” of e-commerce. Consistent customer orientation, innovation, moving fast, and constant internationalization are the keys to Hilti’s success.

MVP Approach in African Markets

With the Spryker Commerce OS, the introduction of e-commerce in selected new markets became a simple undertaking. To ensure a fast and affordable solution, Hilti decided to use the Spryker Commerce OS without backend integration into ERP.

“The main advantage of the Spryker Commerce OS is that we can offer our customers a digital “one-stop-shop” front-end solution without the need for back-end integration for small markets”.
– Alexander T. Stampfl, Head of E-Business Hilti Corporation

As a premium partner for construction professionals, it is important for Hilti to create outstanding customer experiences. The product range and the services offered are therefore adapted to the respective market requirements. This also applies to the online shops, which Hilti has adapted to country-specific requirements. Thanks to the Spryker Commerce OS, Hilti is able to launch new, non-backend-integrated online shops in various countries within a short period of time.

Key Features

  • Multi Store

    Offering a tailored solution for different markets

  • Sophisticated CMS

    With different widgets to feature products and other content prominently

  • Filter Customization

    To make targeted product search quick and relevant

Hilti is active in 139 countries and operates 75 country-specific online shops. The Spryker Commerce OS is used for 8 country shops.

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