Lumas Converts First-Time Art Buyers
250 established artists worldwide
Online art sales are on the fast track to growth
The art market is seeing a revenue shift with online taking a growing share of the market. After a global market dip in 2015, 2016 saw the offline and online art revenue increase from €42bn to €45bn. Close to every 10th art sale already happened online in 2016. With traditional art traders focusing on digital sales strategies this number is set to grow beyond the currently strong low-end art and antics sales online. Award-winning LUMAS was one of the first online art galleries to venture out on a quest to bring affordable art into people’s living rooms.
Some customers seek inspiration, others buy their first art piece online
From first-time buyers to art fanatics, the LUMAS attracts worldwide users to get inspired by and purchase affordable art online. Their offering includes curated photographs, illustrations, paintings, and digital art. Founder Stefanie Harig believes that online channels are a crucial factor in converting first-time buyers that would have initially not bought art through galleries. Beside the online marketplace, LUMAS also runs more than 40 art galleries in Germany, Europe, US and Russia.
LUMAS needed a commerce solution to support their growth
LUMAS’ previous commerce software was no longer able to fulfil the functional and technical requirements to grow the business fast enough. System performance, seamlessly integrated analytics and speed in adopting new features were some of the core improvements that LUMAS needed to serve their growing customer base.
How did the new LUMAS experience improve
LUMAS collaboration with Spryker was aimed at completely replacing the previous commerce solution.
Some of the key core features
Seamlessly integrated analytics, now enable LUMAS to focus more on data-driven decision-making aimed at driving profitable channels, optimising user journeys and making content more relevant for customers.
Product Information Management
As an essential part to their product range of 3000+ art pieces, LUMAS’ Product Information Management has been completely revamped. It smoothly handles complex requirements, including different product variants, such as multiple size and framing options.
Order Management System
Another core capability is a sophisticated cross-country Order Management System covering their digital and offline sales channels.
Covering a range of countries and supporting internationalisation of the LUMAS brand
Following the relaunch with Spryker Commerce OS, LUMAS has been able to easily handle 100k+ monthly site visitors. Higher system performance and flexibility have helped improving productivity in their development team. Smooth feature integrations have also greatly impacted initiatives to drive forward site development.
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